Responsibilities

• Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, lead scoring, segmentation, and deliverability
• Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions, follow-up monitoring, and attribution reporting that tracks marketing’s contribution through the full sales cycle
• Handle campaign tracking, lead routing, field mapping, and reporting on both the marketing and sales sides of Salesforce — giving leadership clear visibility into what’s working and where leads are going
• Maintain the company’s WordPress website for routine edits: page updates, landing pages, and forms. Routine changes shouldn’t require a developer. Coordinate with our web agency on larger updates
• Own website analytics (GA4) and provide reporting that connects marketing activity to pipeline — campaign performance, cost per lead, and channel results
• Serve as the day-to-day point of contact for our SEO and paid search agency, reviewing performance, tracking spend, and keeping efforts aligned with marketing goals
• Manage a small set of martech tools and subscriptions: renewals, access, and basic troubleshooting of data flow between platforms
• Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or insight across the marketing operation

Requirements

• 2–5 years in marketing operations or marketing technology in a B2B environment
• Hands-on experience with Salesforce and Pardot / Account Engagement (MCAE). You’ve built nurture programs, managed campaigns at the platform level, and know your way around Salesforce on both the marketing and sales sides: lead routing, campaign tracking, handoff workflows, and reporting
• Experience configuring the Pardot (Account Engagement) – Salesforce connector specifically
• Comfortable working in WordPress: page updates, form management, basic troubleshooting. Routine edits shouldn’t require a developer
• Enough familiarity with SEO, paid search, and analytics to work productively with an outside agency, interpret results, and ask the right questions
• Solid analytical skills. You can pull data, interpret it, and communicate findings clearly to people who aren’t in the weeds

Preferred

• Experience with Asana or similar project management tools
• Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis
• Background in professional services, technology, or learning and training industries