Responsibilities

• Collaborate with the VP of Marketing to develop and implement local and regional media strategies focused on lead generation and revenue growth
• Analyze campaign performance by market and channel to identify trends, opportunities, and areas for improvement
• Develop and execute action plans to improve key performance indicators, including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%)
• Recommend strategic media investments across Print, Direct Mail, DRTV, Digital (PPC and Paid Social), and Email channels
• Oversee media budgets to ensure efficient allocation and strong return on investment
• Manage agency partnerships to ensure timely production and execution of marketing initiatives
• Conduct testing (A/B and other methodologies) to optimize campaign effectiveness
• Ensure all direct response marketing activities comply with applicable regulations and industry best practices
• Provide regular performance reporting and strategic insights to executive leadership

Requirements

• Minimum of 7 years of experience in D2C (Direct To Customer)marketing and media strategy
• At least 5 years of direct response marketing experience
• Demonstrated success managing multi-channel campaigns and performance-based budgets
• Strong analytical skills with the ability to interpret data and inform strategic decisions
• Advanced proficiency in Microsoft Excel and PowerPoint
• Bachelor’s degree in Marketing or a related field (MBA or Master’s degree preferred)
• Remote role requiring extended periods of computer use