Your Home Improvement Company | Company Profile, Culture & Jobs

Your Home Improvement Company is the largest full-service home improvement company in the Midwest. We customize your experience and all aspects of craftsmanship to help you create the home of your dreams with the top-performing brands and features you’ve been wanting, for less. YHIC is part of Great Day Improvements, a national leader bringing trusted brands together and designing the home improvement process around you.

Founded in 2004

Waite Park, Minnesota, USA

136 employees (16 in marketing)

www.yourhomeimprovementco.com

Salaries

Help build salary transparency at Your Home Improvement Company

Share your compensation anonymously to see full data.

Contribute

People

Marketing leadership

Gina Solberg

Vice President Marketing

At the company for 7 months

Misty Wade

Event Marketing Manager

At the company for 1 year 2 months

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

4.2K

Month over month-8.7%

Quarter over quarter-62%

Top sourceDirect (45.5%)

Ad budget per month$174.8K

Average search rank47.1

Traffic source mix

Direct

45.5%

Search

38%

News

Great Day Improvements Named Newest Official Partner of Minor League Baseball for 2025 Season

Jun 3, 2025 • Business Wire

Home Improvement Retail Market: Paving the Way for Future Commerce

Mar 10, 2025 • WICZ

Links

www.yourhomeimprovementco.com

Crunchbase

X (Twitter)

Your Home Improvement Company insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2004

Headquarters

Waite Park, Minnesota

Employees

51-200

6.3% growth last 12mo

Marketing team

16

12% of company

5 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 6.3% last 12 months · More mature

Trend

2022-08-01 -> 2025-11-24

Headcount (12 months)

+6.3%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

4.2K

Month over month-8.7%

Quarter over quarter-62%

Top sourceDirect (45.5%)

Traffic source mix

Direct

45.5%

Search

38%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.1K organic clicks / 33.4K paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

-247

Ad budget per month

$174.8K

Average search rank

47.1

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

824

12-mo growth

+53.7%

Monthly growth

+2.2%

Marketing team size

Shows saved marketing team size.

16

12% of the company • 5 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 16.

News

Shows saved company news.

Great Day Improvements Named Newest Official Partner of Minor League Baseball for 2025 Season

Jun 3, 2025 • Business Wire

Home Improvement Retail Market: Paving the Way for Future Commerce

Mar 10, 2025 • WICZ

Loading insights...

Headcount +6.3% year over year

Referral

8.1%

Social

6.8%

Paid referral

1.3%

LinkedIn followers

Follower count and growth

Total followers

824

12-mo growth

+53.7%

Monthly growth

+2.2%

Your Home Improvement Company insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2004

Headquarters

Waite Park, Minnesota

Employees

51-200

6.3% growth last 12mo

Marketing team

16

12% of company

5 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 6.3% last 12 months · More mature

Trend

2022-08-01 -> 2025-11-24

Headcount (12 months)

+6.3%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

4.2K

Month over month-8.7%

Quarter over quarter-62%

Top sourceDirect (45.5%)

Traffic source mix

Direct

45.5%

Search

38%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.1K organic clicks / 33.4K paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

-247

Ad budget per month

$174.8K

Average search rank

47.1

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

824

12-mo growth

+53.7%

Monthly growth

+2.2%

Marketing team size

Shows saved marketing team size.

16

12% of the company • 5 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 16.

News

Shows saved company news.

Great Day Improvements Named Newest Official Partner of Minor League Baseball for 2025 Season

Jun 3, 2025 • Business Wire

Home Improvement Retail Market: Paving the Way for Future Commerce

Mar 10, 2025 • WICZ

8.1%

Social

6.8%

Paid referral

1.3%