Responsibilities

• Work alongside the VP of Marketing to develop and support direct response marketing campaigns across multiple channels, including digital advertising, email, direct mail, television, radio, social media, and affiliate marketing.
• Monitor campaign performance and analyze key metrics such as lead volume, conversion rates, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials.
• Develop reports and dashboards to communicate campaign performance and recommendations to leadership.
• Work with external agencies, media partners, and vendors as needed.
• Maintain data integrity and ensure compliance with marketing regulations and company policies.

Requirements

• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Experience in home improvement, retail, healthcare, insurance, financial services, or other lead-generation focused industries.
• Attention to detail and commitment to delivering high-quality work.
• Understanding of marketing principles and best practices.
• Knowledge of residential remodeling industry trends and customer preferences.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Capacity to adapt to changing priorities and deadlines.
• Bachelor's degree in marketing, Business, Communications, or related field.