Responsibilities

• GTM & Growth Strategy: Own and execute the end-to-end GTM plans, including features, corridors, and pricing strategies, to drive product-led growth across your region.
• Localization & Positioning: Adapt global messaging, value propositions, and positioning frameworks to resonate with local market dynamics, user personas, and regulatory realities.
• Voice of Customer (VoC): Be the voice of your region by uncovering user insights through research, competitor benchmarking, and user testing (beta/soft launch), feeding critical feedback directly into product roadmaps.
• Performance Enablement: Partner with local acquisition, lifecycle, and CRM teams to optimize funnels and ensure onboarding/retention flows align with specific regional user needs.
• Cross-Functional Alignment: Serve as the critical link between regional general managers, growth teams, and central product/PMM teams to align priorities and lead quarterly business reviews on regional impact.
• Key Metrics: Drive measurable outcomes across feature adoption, product-led growth in target corridors, churn reduction, market share expansion, and awareness of new capabilities.

Requirements

• Pioneering Expertise: Proven experience in Product Marketing, Go-to-Market (GTM), or Growth Marketing, with a strong preference for Fintech, digital payments, mobile apps, or remittances.
• Market Insight: Deep understanding of consumer behavior within emerging and migrant markets.
• Strategic Leadership: Demonstrated track record of regional ownership, driving results, and leading cross-functional alignment.
• Analytical Power: Analytical mindset to translate complex data and insights into actionable, high-impact regional strategy.
• Velocity & Agility: Comfort in a fast-paced, high-energy, and resource-constrained environment.
• Communication & Presence: Exceptional communication skills, English fluency (local languages are a strong plus), and willingness to travel approximately 40% to build deep consumer connections.

Preferred

• Experience marketing to APAC diaspora communities.
• Background in launching products across multiple geographies or within regulated industries.
• Expertise in mobile-first product adoption, especially in low-bandwidth or low-literacy environments.

Benefits

• Unlimited annual leave
• Great healthcare benefits
• Employee discounts
• Remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive.