Responsibilities

• Data-Driven Growth Strategy: Analyze referral patterns, patient origin data, call tracking, and marketing ROI metrics to identify top-producing sources, under-penetrated referral segments, and areas for opportunity. Translate these insights into referral marketing plans with clear, measurable goals for each practice. Partner with practice and regional leadership to prioritize resources and opportunities based on potential impact. Identify and scale best practices across multiple markets.
• Referral Marketing Execution: Serve as the primary marketing advisor to assigned practices, providing strategic guidance and performance insights to support growth objectives. Build and nurture relationships with referral development partners through one-on-one meetings, educational programs, and co-marketing activities. Consult with practice leadership and Referral Development Partners to identify opportunities, address performance gaps, and refine referral strategies. Influence the adoption of CRM tools to document all outreach, track follow-up cadence, and monitor referral conversion rates.
• Performance Accountability: Partner with practice leadership and regional operations leadership to set specific referral growth and activity benchmarks (e.g., number of high-value referral touches, conversion rate increases, event ROI). Own the reporting and analysis of referral marketing activities and outcomes, ensuring accurate tracking, visibility, and accountability across practices. Maintain consistent touchpoints with Operations to review performance, identify gaps and opportunities, and align on priorities and action plans.
• Brand Awareness & Community Presence: Support local practice with brand awareness and community presence (educational programs, hosted events, referral development activities) to ensure effectiveness and viability of community outreach, sponsorships, and internal and external marketing campaigns.
• Marketing Planning & Budget Management: Develop and execute marketing plans aligned with practice growth objectives. Track campaign spend, referral returns, and cost per acquisition to ensure efficient use of resources. Conduct regular performance reviews, identify areas of underperformance, and develop corrective action plans in collaboration with practice leadership to improve results.
• Field & Relationship Management: Maintain a consistent presence in assigned practices and markets through routine field visits and in-person engagement. Serve as a professional and trusted representative of the Practice Support Center, fostering strong relationships with practice leadership, providers, and local teams.
• Digital Advertising Strategy & Performance Management: Develop, launch, and optimize localized digital advertising campaigns. Partner with internal stakeholders to ensure campaigns align with practice growth objectives. Monitor campaign performance, lead quality, conversion metrics, and return on ad spend, providing regular reporting and actionable recommendations to practice leadership and executive stakeholders.

Requirements

• Strong strategic thinking and analytical skills.
• Excellent verbal and written communication skills.
• Ability to think strategically and drive accountability.
• Strong financial acumen and experience with performance metrics.
• Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
• 5 years of progressive experience in marketing, field marketing, account management, business development, consulting, or a related role.
• Healthcare marketing experience strongly preferred, with experience supporting multi-location healthcare organizations, physician practices, or other healthcare services considered a significant advantage.
• Exceptional written and verbal communication skills.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Strong interpersonal and relationship-building skills with the ability to influence stakeholders and drive accountability.