Regional Marketing Manager

Responsibilities

• Own digital content: posts, stories, and community and patient engagement across Instagram, TikTok, and other channels.
• Drive new patient acquisition through events, community partnerships, and direct outreach.
• Set and manage the yearly marketing budget and establish monthly and quarterly KPIs. Continued employment and partnership depend on reaching those goals.
• Evaluate every new initiative against its cost to determine ROI before scaling.
• Build relationships with local schools and community organizations, and attend their events, including weekends, often working solo.
• _ site visit to referring offices and create relationship with them with continuous communication
• monthly plans for referrals and patient acquisition and be independent on executing them
• Come up with new strategies, set the goals, and own the budget to hit them.
• monthly, quarterly analysis against KPIs

Requirements

• Proven track record in healthcare or dental marketing.
• Hands-on experience with social content and community events.
• Budget management and data-driven ROI analysis.
• Comfortable working independently at events and on weekends.
• Demonstrated experience in regional or multi-location marketing, including campaign planning, execution, and performance analysis.
• Strong skills in digital marketing, social media management, and content marketing, with the ability to tailor messaging to local raudiences.
• Ability to interpret data and metrics, use marketing analytics tools, and make data-informed decisions to optimize campaigns.
• Excellent written and verbal communication skills, with strong attention to detail and consistency in communication
• Self-directed, flexible, and able to adapt strategies to evolving regional market conditions.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance