Responsibilities

• Designing and executing marketing campaigns to increase foot traffic, drive sales, and build customer loyalty
• Ensuring retail marketing initiatives align with the brand voice, values, and overall strategy
• Developing and managing in-store promotions, events, and activations that drive engagement and revenue
• Collaborating with dispensary teams to create compelling product stories and campaign execution
• Leveraging customer feedback, sales data, and market trends to optimize marketing strategies and improve KPI’s
• Build and manage relationships with vendors, agencies, and partners to deliver high-quality execution
• Integrate digital and in-store marketing efforts, including loyalty programs, mobile app, and social media campaigns
• Manage regional marketing budgets with a focus on efficiency, ROI, and measurable outcomes
• Partnering with regional leaders to ensure consistent execution and performance across locations

Requirements

• Hands-on experience with the Dutchie POS
• Proven ability to recruit, manage, and scale a brand ambassador program to drive local awareness, traffic, and sales
• Strong working knowledge of cannabis marketing regulations across Massachusetts, Maryland, New Jersey, and New York, with the ability to execute compliantly
• Clear understanding of the end-to-end marketing workflow – from brief creation and asset development through digital execution (email, SMS, web, in-store) and performance measurement
• Experience operating within dispensary retail marketing environments, including promotions, merchandising, and local store marketing execution
• Demonstrated ability to manage marketing budgets, evaluate performance, and optimize campaigns based on ROI and key retail KPI’s

Benefits

• 20 days of accrued Paid Time Off
• Ten Paid Holidays
• Paid Sick Leave
• Paid Parental Leave
• Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
• Employer-Paid Short-Term Disability and Life Insurance
• Wellness Program
• Employee Assistance Program for employees & family members
• Employee Discounts
• Opportunity to work in a fast-growing industry where your creativity and execution directly influence success