Director of Marketing

Duncansville, PA (Hybrid)

Salary Not AvailableDirector/Executive

Posted 3 hrs ago

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Job Summary

Own and drive a 12–24 month marketing strategy, build integrated campaigns, and lead cross-functional initiatives to grow revenue and strengthen brand, while shaping analytics, budget, and team development.

Own the 12-24 month roadmap and ensure alignment with growth goals
Lead cross-functional teams to deliver integrated digital and brand initiatives with measurable ROI

Job Description

Responsibilities

Develop and execute a comprehensive 12-24 month marketing strategy aligned with company growth and revenue objectives.
Build integrated marketing campaigns that generate leads, increase customer engagement, and strengthen customer loyalty.
Partner with executive leadership and cross-functional teams to ensure marketing initiatives support strategic business priorities.
Lead digital marketing initiatives including SEO, SEM, email marketing, paid media, social media, content marketing, and website optimization.
Analyze market trends, customer behavior, competitive intelligence, and emerging AI-powered marketing technologies to identify growth opportunities.
Serve as the steward of our corporate brand, ensuring consistent messaging and visual identity across all business units and customer touchpoints.
Oversee the creation of compelling marketing content including campaigns, newsletters, blogs, social media, sales collateral, presentations, and digital communications.
Develop, manage, and optimize the annual marketing budget while measuring campaign effectiveness and reporting ROI to executive leadership.
Establish marketing metrics, dashboards, and performance analytics to guide strategic decisions.
Continuously improve marketing processes, workflows, and technologies to maximize efficiency and results.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Progressive experience in marketing, branding, business development, or sales.
Experience leading marketing initiatives from strategy through execution.
Strong leadership, communication, project management, and organizational skills.
Excellent written communication and copywriting abilities.
Experience managing multiple priorities in a fast-paced environment.
Strong analytical skills with the ability to measure marketing performance and ROI.

Preferred

Experience leading marketing teams.
Agency account management or advertising agency experience.
Strong understanding of B2B marketing strategies.
Experience supporting healthcare, pharmaceutical, wholesale distribution, or regulated industries.
Experience utilizing AI and marketing automation platforms.
Knowledge of current digital marketing trends, analytics platforms, CRM systems, and emerging marketing technologies.

VALUE DRUG

3.9 Glassdoor

Our Mission: To facilitate the success of independent pharmacy, allowing for optimum patient care in the community and long term care environments.While the pharmacy environment has changed considerably since the day we opened our doors in 1934, our dedication to independent pharmacy has remained the same. Established and led by independent pharmacists, Value Drug is committed to providing transparency in our pricing and optimizing manufacturer relationships and purchasing power to improve buying conditions for our members.With the ever-changing and competitive market conditions that exist today, choose the wholesaler that can help you meet the challenges facing independent pharmacy and provide innovative, valuable programs and services to increase your pharmacy’s growth and prosperity.A pharmacy is no longer just a place to get prescriptions filled. Over time, the pharmacy has evolved from an apothecary to a one-stop healthcare destination offering clinical services and convenience items that meet the needs of patients and customers. Value Drug realizes that as the needs of consumers change, so too do the needs of independent pharmacy owners.As competition increases and network access decreases, as reimbursements shrink and regulations expand, you need more than just a wholesaler—you need a partner. At Value Drug, we understand the regulatory issues and marketplace challenges that independent pharmacists must contend with each day. We’ve assembled a diverse portfolio of programs and services that satisfy both the customer’s need for convenience and low-cost healthcare and the pharmacist’s need to increase growth, efficiency and profitability.

Founded in 1934

Duncansville, Pennsylvania, USA

153 employees (16 in marketing)

www.valuedrugco.com

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