Responsibilities

• Develop and execute regional marketing communication plans aligned with sales and brand objectives.
• Manage advertising, media, and promotional campaigns across traditional, digital, and experiential channels.
• Partner with agency teams to optimize media plans and campaign performance.
• Ensure regional marketing efforts align with national brand standards and strategies.
• Serve as the primary liaison between Regional Operations and National Headquarters.
• Provide marketing guidance and best practices to retailers and field teams.
• Monitor competitive activity, market trends, and customer insights to inform marketing strategies.
• Manage regional auto shows, events, and experiential activations, including budget oversight and ROI analysis.
• Lead INFINITI Marketing Group (IMG) meetings and retailer engagement initiatives.
• Manage regional marketing budgets and vendor relationships.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field.
• 6+ years of progressive marketing, advertising, or sales experience.
• Marketing experience required, including development and execution of marketing plans.
• Strong understanding of media strategy, marketing analytics, and retailer marketing.
• Proven ability to manage multiple projects, agency relationships, and cross-functional partnerships.
• Ability to travel up to 25%-50%, including overnight travel.

Preferred

• Strong communication, presentation, and analytical skills.
• Proficiency with Microsoft Office and related business applications.
• Experience with an automotive manufacturer, regional operations, dealership network, or advertising agency supporting automotive brands.

Benefits

• Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks , including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information, access our Nissan Benefits Overview Guide.