Lead, Executive Engagement and Field Marketing

New York City, NY (Remote)

$160K/yr – $190K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own and operate Stepful's executive partnerships and tier-1 ABM motions to generate pipeline across health-system accounts, including building advisory boards, enabling executive-to-executive selling, and coordinating field marketing events.

  • Own the Executive Advisory Board and Customer Advisory Board end-to-end
  • Lead Strategic Account Marketing with AEs for tier-1 accounts
  • Drive post-event hand-offs and pipeline acceleration with RevOps

Job Description

Responsibilities

  • Executive Partnerships
  • - Own the Executive Advisory Board end-to-end: expand membership, run the cadence and agendas, and convert relationships into warm intros, references, and deal support in named accounts
  • - Build and launch a net-new Customer Advisory Board at the practitioner/champion level, feeding signal up to the EAB and giving Account Executives a renewal and expansion asset
  • - Orchestrate executive-to-executive selling — be the person AEs call when a deal needs a peer-level conversation between a Stepful exec and a health system CNO or CHRO
  • Strategic Account Marketing (Tier 1 ABM)
  • - Partner account-by-account with AEs on tier 1 net-new and expansion accounts: whitespace mapping, exec sponsor mapping, and a defined executive-touch play for each
  • - Use EAB members, personal networks, and exec sponsors as the unlock mechanism for stalled or dark accounts
  • - Experiment with AI tools to sharpen account research, exec mapping, and follow-up workflows — and share what works with the Growth & Marketing team
  • Field Marketing & Events
  • - Decide which healthcare workforce, nursing education, and health system conferences merit Stepful's presence — filtered by whether tier 1 accounts and their execs will be there

Requirements

  • 10+ years across field marketing, ABM, executive programs, or enterprise sales/marketing hybrid roles, with direct accountability for sourced or accelerated pipeline
  • A track record of building or running executive/customer advisory boards and converting them into commercial outcomes
  • Credibility with C-suite healthcare buyers — you can hold your own in a room with CNOs, CHROs, and health system executives, and represent Stepful externally
  • Deep instincts for 1:1 and 1:few engagement: you know which relationships to invest in, and you follow through with rigor
  • Comfort operating with wide latitude in ambiguity — setting your own priorities across interconnected programs and making high-stakes judgment calls on where executive time goes
  • Bachelor's degree or equivalent practical experience

Preferred

  • You've marketed or sold into health systems, healthcare workforce, or nursing education buyers
  • You've built a tier 1 ABM or strategic account marketing motion from scratch at a Series B–D startup
  • You bring an existing network of health system executives
  • Experience with account intelligence and ABM tooling (e.g., Demandbase, 6sense) or CRM-based pipeline reporting

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Learning stipend
  • Open vacation policy, including:
  • Guidance of 15 days PTO annually
  • Stepful closed the last week of December
  • 15 work-from-anywhere days
  • 10 public holidays observed for 2026
Stepful logo

Stepful

4.4 Glassdoor

Our mission is to empower communities with accessible pathways to healthcare careers, regardless of background or circumstance.Our healthcare staffing programs are designed to fill vacancies quickly and reduce hiring costs. We also provide medical career advancement training. Stepful specializes in training and placing healthcare professionals in various healthcare roles, including Medical Assistants, Coders & Billers, Pharma Techs, EKGs, and Phlebotomists.

Founded in 2021
New York, New York, USA
298 employees (15 in marketing)
84% recommend to a friend

Salaries

Posted range

$160K/yr – $190K/yr

Taken straight from the job posting.

See all Stepful salaries

Funding

Total Funding
$56M
Last Raise
$31.5M
Series B, 1 years ago

Funding History

  • Nov 2024
    Series B • $31.5M
  • Feb 2024
    Series A • $12M
  • May 2023
    Seed • $7.5M

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$171K
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~298

Recent News

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Lead, Executive Engagement and Field Marketing

Stepful · New York City, NY · Remote