Responsibilities

• Agent Strategy & Coaching
• Partner with branch managers and leadership to identify which agents need strategic marketing support
• Run one-on-one and small group sessions to build out agents' personal marketing strategy — content, brand, and positioning
• Translate corporate marketing initiatives into practical, no-jargon guidance agents can actually use, regardless of their comfort level with tech
• Conduct digital scorecard reviews (social presence, online reputation, testimonials) and turn findings into an action plan
• Content & Campaigns
• Help agents build a real social media strategy — organic content, paid social, Reels, and review/testimonial promotion
• Work with the creative team on local recruiting campaigns
• Support office and market-level campaigns: awards recognition, agent spotlights, community events, and press features
• Onboarding & Training

Requirements

• 2+ years in marketing, a creative agency, or communications (field marketing experience is a strong plus)
• Real estate industry experience preferred, not required
• Comfortable with Microsoft Office, and quick to pick up new platforms and tools
• Working knowledge of paid social campaign basics
• Strong presentation, writing, and public speaking skills
• A track record of managing multiple priorities and deadlines
• In-office 5 days/week with regular weekly travel to assigned offices in the region

Preferred

• Field marketing experience
• Real estate industry experience