Regional Director of Marketing

Responsibilities

• Lead marketing and lead-generation strategy across the assigned region, translating enterprise priorities into clear regional, market, and branch-level plans aligned with growth goals, sales capacity, local market conditions, and customer needs.
• Drive performance across a multi-branch region by monitoring dashboards, media analytics, field feedback, lead trends, and local performance; identify gaps and develop targeted actions by branch, market, or channel.
• Balance broader regional strategy with the specific needs of individual branches and adjust plans as business conditions, seasonality, competitive dynamics, or sales capacity change.
• Partner closely with regional and local Sales, Inside Sales/Call Center, Field Marketing, Operations, and Enterprise Marketing teams to improve performance across the full lead-to-sale funnel.
• Maintain consistent feedback loops around lead volume, lead quality, appointment performance, sales capacity, conversion, and local market needs, and use those insights to adjust marketing plans, timing, channel mix, or spend.
• Serve as a commercially focused marketing partner who communicates performance, risks, decisions, and resource needs clearly and builds alignment across a matrixed, geographically dispersed organization.
• Collaborate with the VP of Marketing and Enterprise Marketing leadership to establish regional goals, forecasts, budgets, and investment priorities.
• Manage significant regional marketing investment across offline, digital, and field/local channels, including television, radio, direct response, paid digital, search/SEM, lead aggregators, field/event marketing, and other lead-generation sources.
• Evaluate tradeoffs and redirect investment based on market opportunity, lead quality, sales capacity, conversion, seasonality, cost, and ROI.
• Direct and coordinate internal marketing resources, field marketing leaders, agencies, media partners, lead providers, and vendors; establish expectations, evaluate performance, and address gaps in execution, lead quality, responsiveness, compliance, or return on investment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field strongly preferred; master’s degree or equivalent graduate-level business education preferred.
• Generally 10–15+ years of progressive marketing experience preferred, or at least five years operating at a Director level or with comparable scope and responsibility.
• Direct home improvement industry experience is required. Candidates should have meaningful marketing leadership experience within residential home improvement or a closely comparable in-home home-services environment.
• Broad, end-to-end marketing leadership experience required, including strong knowledge of performance marketing, direct response, lead generation, and the full lead-to-sale funnel.
• Experience across multiple marketing channels required, ideally including TV, radio, direct mail, paid digital, search/SEM, lead aggregators, and field/event marketing rather than experience concentrated in a single specialty.
• Demonstrated experience managing significant marketing budgets and measurable performance across a large, multi-location or multi-market organization.
• Proven ability to drive results at the individual branch or market level while setting strategy across a broader region.
• Strong experience using performance data to evaluate lead volume, lead quality, appointments, conversion, sales capacity, cost, ROI, and revenue impact, then adjusting spend or channel mix accordingly.
• Strong cross-functional leadership experience partnering closely with Sales, Inside Sales/Call Center, Field Marketing, Operations, Enterprise Marketing, agencies, lead providers, and vendors.
• Strong communication, prioritization, analytical judgment, marketing analytics/reporting/CRM proficiency, and ability to travel approximately 25% are required.

Benefits

• Also, we offer a competitive compensation package that includes medical/dental/vision/disability coverage, 401(k), flex spending account and more