Responsibilities

• Execute integrated retail marketing programs across online and in-store channels.
• Ensure retailer experiences align with brand, category, and commercial objectives.
• Partner with Sales and Marketing teams to support launches, promotions, and sell-through initiatives.
• Manage digital content publishing, optimization, and syndication across retailer, marketplace, and channels.
• Optimize SEO, product content, imagery, and digital shelf presence to improve visibility and conversion.
• Oversee retailer scorecards, content audits, ratings & reviews, and performance analytics to drive continuous improvement.
• Execute merchandising strategies including displays, POP, signage, and fixture programs.
• Partner with retailers, agencies, and vendors to deliver impactful in-store experiences.
• Conduct retail audits and support localized packaging and retail asset development.
• Support retail media programs to drive traffic, awareness, and conversion.

Requirements

• 3+ years of experience in retail, shopper, digital, eCommerce, or channel marketing.
• Experience managing digital content and/or in-store merchandising programs.
• Familiarity with major omni-channel retailers (Best Buy, Walmart, Target, Amazon, etc.).
• Knowledge of content management, syndication, analytics, retail media, SEO, and digital shelf optimization.
• Experience working with agencies, vendors, and retail partners.
• Strong project management, communication, presentation, and collaboration skills.
• Analytical, detail-oriented, and able to translate insights into action.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Experience with merchandising displays, retail activations, and shopper marketing preferred.
• Consumer electronics or CPG experience preferred.
• Self-starter with a proactive, solution-oriented mindset.