Responsibilities

• The Recurring Giving & Campaign Associate Strategist is responsible for leading Seattle's Union Gospel Mission's recurring giving program (Lifeline Partners), with primary accountability for acquiring, cultivating, retaining, and upgrading recurring donors through exceptional online and offline donor experiences.
• This role is critical to the Mission's long-term strategy of growing sustainable fundraising revenue through recurring giving.
• The position manages day-to-day program performance, optimization, reporting, and execution while partnering closely with the Senior Director of Marketing to develop recurring giving strategy, key performance indicators, and long-term growth initiatives.
• In addition, this role supports the planning and execution of integrated fundraising campaigns while helping to ensure recurring donors are intentionally incorporated throughout the donor journey.
• Own the ongoing performance and optimization of the Lifeline Partner program across acquisition, onboarding, engagement, retention, upgrade, and win-back.
• Conduct donor research to understand recurring donor motivations, behaviors, barriers, and long-term value drivers.
• Continuously strengthen the Lifeline Partner value proposition through testing, experimentation, and optimization.
• Develop and optimize acquisition, cultivation, retention, upgrade, and cancellation mitigation strategies across online and offline channels.
• Partner with Marketing Technology and IT to improve systems, automation, integrations, and donor journeys that support recurring giving at scale.
• Own recurring giving measurement and reporting, including monthly recurring revenue (MRR), lifetime value (LTV), donor retention, churn, upgrades, acquisition performance, and payback.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Fundraising, or a related field.
• 3–5 years of experience in marketing, fundraising, recurring giving, lifecycle marketing, subscription marketing, customer retention, or a related field, preferably within a nonprofit or mission-driven organization.
• Experience developing and executing integrated marketing or fundraising strategies across multiple channels.
• Experience owning or significantly contributing to a recurring giving, subscription, membership, loyalty, or customer lifecycle program preferred.
• Strong understanding of digital marketing channels, including email, web, paid media, marketing automation, and CRM platforms.
• Experience using reporting, segmentation, analytics, and testing to optimize performance and improve donor or customer experiences.
• Strong project management, organizational, and cross-functional collaboration skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office required; experience with CRM and marketing automation platforms preferred.

Preferred

• Experience owning or significantly contributing to a recurring giving, subscription, membership, loyalty, or customer lifecycle program preferred.

Benefits

• Medical / Dental / Vision
• Basic Life Plan – 100% company paid
• Voluntary Products including Life, AD&D, Disability, Accident and Critical Illness insurance
• EAP and 24/7 Virtual Mental Health – 100% company paid
• 4 weeks of paid vacation (accrued)
• Accrued paid sick time
• 10 paid holidays + 1 Floating Holiday
• Personal Day and Birthday holiday
• Retirement benefits w/ company match
• Continuing Education Reimbursement Program