Responsibilities

• Develop, implement, maintain, supervise, and assess recruitment strategies for prospective students.
• Coordinate and attend recruitment fairs and events.
• Manage and support "contact campaigns" to build interest in the college, track student leads, and maintain the student database.
• Plan and execute recruitment and showcase events, including facility arrangements, signage, promotion, displays, and audio/visual requirements.
• Recommend and implement targeted outreach strategies to potential students.
• Work with and supervise college ambassadors and faculty to ensure effective engagement with prospective students.
• Oversee the development of recruitment marketing materials (e.g., brochures, mailers, email campaigns) and create opportunities for prospective students to interact with faculty (e.g., campus visits, online events).
• Collaborate with the UAH Office of Admissions and Office of Marketing and Communications to design recruitment materials across media.
• Support Enrollment Management through the application life cycle, audit enrollment management data, and coordinate with academic advisors and faculty.
• Use data analyses and best practices to identify and implement enrollment growth opportunities.

Requirements

• Bachelor's degree in marketing, communications, or a related field, or an equivalent combination of education and years of experience.
• 1-3 years of full-time, verifiable marketing and communications work experience.
• Knowledge of traditional and digital marketing tools. Solid computer skills, including Microsoft Office.
• Excellent interpersonal, written, verbal, and communication skills.

Preferred

• 3-5 years of marketing and communications experience is desired.
• Knowledge of marketing platforms, etc., Emma, Survey Monkey is preferred.
• Basic graphic design knowledge using PowerPoint, Microsoft Publisher, or comparable software is preferred.