Radiology Director Portfolio Marketing at Bayer | New Jersey, USA | $175K/yr – $263K/yr

Radiology Director Portfolio Marketing

New Jersey, USA (Remote)

$175K/yr – $263K/yrSenior Level7+ years expFull time

Posted 5 months ago

Job Summary

Drive radiology marketing strategy and launch execution for a radiotracer, leading cross-functional programs and partnerships.

Own data-driven marketing programs and cross-functional initiatives for the radiotracer launch.
Extensive HCP marketing experience with strategy, tactics, KPIs, and agency management.
Manage cross-functional teams, agency partners, and launch governance to drive timely execution.

Job Description

Responsibilities

Leverage data-driven insights to spearhead effective marketing strategies and agile programs for radiotracers, including campaign development & core promotional materials
Use customer insights and analytics to define and prioritize market segments and channel mix (personal vs. non‑personal); support field‑force sizing for the first radiotracer launch
Identify and pilot innovative promotional tactics and partnership models (e.g., pharma CV/Onc collaborations or joint promotion)
Develop and share subject‑matter expertise across Bayer’s cardiology and oncology portfolios and with the MI (NucMed) Device team
Partner with Learning & Development to design and deliver onboarding and launch training (disease state, clinical data, product and competitive positioning, etc.)
Coordinate with Product Squads, Customer Squads, Customer Insights & Analytics, and Digital Marketing & Product Ops to design, measure and communicate programs
Lead matrix teams to align stakeholders and ensure timely execution of brand initiatives
Lead Promotional Review Team (PRT) reviews of key promotional materials
Foster a collaborative culture that cultivates and celebrates learning, open communication, camaraderie, and fun through innovation, new ideas, and recognition
The Director Radiology Marketing shapes and executes strategic plans that deliver customer value while driving revenue and profitability for this launch brand, including:
New product launch strategy and planning to deliver flawless execution
Defining and executing competitive strategies to grow market share and defend positioning
Flexibility and collaboration among cross-functional teams
Agency, KPI, and budget management to optimize investments and deliverables
Timely, data-informed decisions in a fast-paced, ambiguous environment
Adherence to company compliance, policy, and guidelines
Works closely with Radiology Marketing, Portfolio, Customer Insights, senior Radiology leadership, GSM, Field Teams (Sales, Service Operations, Clinical), Training, Market Access, Medical
Interacts with customers to develop ongoing company rapport and resolve any issues that arise
Leads brand relationship with agency partners

Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999

Leverkusen, North Rhine-Westphalia, DEU

96K employees (6,644 in marketing)

www.bayer.com