R1 Integrated Marketing Spec

Responsibilities

• Develop and implement integrated marketing campaigns across digital, print, and social media platforms to support business goals.
• Coordinate with internal teams and external vendors to ensure timely and consistent delivery of marketing materials.
• Analyze campaign performance data to identify trends, measure effectiveness, and recommend improvements.
• Manage marketing budgets and allocate resources efficiently to maximize impact.
• Support the creation of content, including copywriting, graphic design coordination, and multimedia production.
• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
• Collaborate with sales teams to align marketing strategies with sales objectives and lead generation efforts.
• Maintain brand consistency across all marketing channels and communications.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in integrated marketing or a similar role.
• Proven ability to manage multi-channel marketing campaigns from concept to execution.
• Strong analytical skills with experience using marketing analytics tools.
• Excellent written and verbal communication skills.

Preferred

• Experience in healthcare or technology marketing sectors.
• Proficiency with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Familiarity with SEO, SEM, and digital advertising best practices.
• Graphic design skills or experience working closely with creative teams.
• Project management certification or experience.