Responsibilities

• Creative Vision & Strategy: - Articulate a clear and compelling creative vision for Purdue Global that is aligned with our brand and marketing strategy along with our business objectives. - Translate marketing objectives and audience insights into innovative and effective creative concepts. - Stay abreast of industry trends, emerging technologies, and best practices in design, marketing, and higher education. - Champion a culture of creativity, collaboration, and continuous improvement within the creative team.
• Creative Execution & Production: - Oversee the development and production of all marketing materials, including: - Digital advertising (display, social media, video) - Website design and content - Email marketing templates and content - Social media graphics and videos - Presentations and other internal communications materials - Event materials (as needed) - Ensure all creative output is on-brand, visually appealing, and effectively communicates the desired message. - Manage the creative workflow, ensuring projects are delivered on time and within budget. - Maintain high standards of quality and accuracy in all creative work.
• Adoption and Oversight of AI Tools: - Evaluate, integrate, and oversee the ethical and effective use of generative AI tools (e.g., image generation, copywriting assistance) within the creative team’s workflow. - Develop internal guidelines and best practices for leveraging AI to enhance creative efficiency and output while maintaining brand integrity and originality. - Ensure team members are properly trained on new AI technologies and their appropriate application in creative production. - Monitor industry developments in AI/ML as they relate to creative production and recommend strategic adoption of relevant tools.
• Team Leadership & Management: - Lead, mentor, and inspire a team of designers, copywriters, and multimedia specialists. - Provide clear direction, constructive feedback, and professional development opportunities. - Foster a collaborative and inclusive team environment. - Manage team resources effectively, including workload allocation and project prioritization. - Recruit, hire, and onboard new team members as needed.
• Brand Stewardship: - Serve as a guardian of the Purdue Global brand. - Ensure brand consistency across all channels and touchpoints. - Maintain brand guidelines and style guides. - Collaborate with other departments (e.g., Admissions, Academics) to ensure brand alignment.
• Collaboration & Communication: - Work closely with the CMO and other marketing leaders to develop and execute integrated marketing campaigns. - Collaborate with cross-functional teams (e.g., web developers, IT, academic program directors) to ensure seamless execution of creative projects. - Present creative concepts and strategies to stakeholders, effectively communicating the rationale and impact of creative decisions. - Manage relationships with external vendors (e.g., agencies, freelancers) as needed.
• Data & Analytics: - Utilize data and analytics to inform creative decisions and measure the effectiveness of creative campaigns. - Track and report on key performance indicators (KPIs) related to creative performance. - Continuously optimize creative assets based on data-driven insights.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or a related field.
• Minimum of 8-10 years of experience in a creative leadership role, preferably in an agency or in-house marketing department.
• Experience in higher education marketing is highly desirable.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Experience managing and mentoring a creative team.
• Experience working with and managing external vendors.
• Experience with video production and editing software (e.g., Premiere Pro, After Effects) is a plus.

Preferred

• Master’s degree preferred.
• Experience in higher education marketing is highly desirable.