Publisher [Social Media]

New York City, NY (On-site)

$90K/yr – $100K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and lead social-first strategy for travel deals across Instagram, Facebook, TikTok, Pinterest and more, translating newsletters and site content into platform-native formats while testing new formats to shape audience behavior and drive engagement, traffic, and conversions.

Social Ownership: lead cross-channel strategy and content calendar for travel deals across major platforms.
Content Innovation: translate content into native formats and test formats to lift engagement and conversions.
Cross-functional Alignment: partner with Production, Marketing, and Sales to ensure campaigns hit strategic goals and ROI.

Job Description

Responsibilities

Motivated to define, lead, and execute social-first strategies that elevate travel deals and production content across Instagram, Facebook, TikTok, Pinterest and more
Strategic in translating newsletters and website/blog content into innovative, platform-native formats that drive engagement, traffic, and conversions
Innovative in conceptualizing, testing, and iterating content formats that shape audience behavior and amplify brand presence
Resourceful in leveraging user-generated content and emerging trends to enhance campaigns and boost authenticity
Collaborative in guiding Production, Marketing, and Sales teams to ensure content aligns with strategic goals and high-value campaigns
Analytical in monitoring performance metrics, evaluating ROI, and optimizing content based on data-driven insights
Willing to appear on camera and host short-form and long-form video content for Travelzoo’s social media channels

Requirements

7+ years of hands-on social media experience in travel, lifestyle, or digital content, with proven strategic leadership
Passion for travel and lifestyle content, with exceptional storytelling instincts and trend awareness
An excellent communicator, capable of influencing multiple stakeholders and crafting compelling messaging
Highly organized and proactive, able to oversee multiple campaigns and strategic initiatives simultaneously
Curious and forward-thinking, always exploring new platforms, formats, and creative opportunities
Degree-educated in journalism, communications, marketing, or a related field

Benefits

Broaden your horizon by working with a global team and potentially in a different country
Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
Enjoy complimentary access to a fully equipped gym conveniently located within our office building
We recognize your achievements with our employee awards
Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
We offer competitive compensation and benefit packages

Travelzoo

3.2 Glassdoor

We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travelers. Club Members receive Club Offers personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with thousands of top travel suppliers—our long-standing relationships give us access to irresistible deals.

Founded in 1998

New York, New York, USA

380 employees (127 in marketing)

www.travelzoo.com

55% recommend to a friend

49% CEO approval