Publicist

Responsibilities

• Develop and execute strategic PR plans tailored to each client, serving as the primary point of contact
• Conduct media research, build and update targeted media lists, and monitor news trends for timely client angles
• Secure, filter, and respond to media opportunities; schedule and coordinate interviews and handle all logistics
• Follow up with media contacts to confirm placements and coverage timelines, and track coverage through Google Alerts and media trackers
• Facilitate writing projects with the team in alignment with client goals and deliverables
• Provide daily (Monday to Friday) client updates and prepare weekly and monthly reports
• Generate qualified new business leads every week through outreach, networking, referrals, events, and social channels, and keep them current in the CRM
• Conduct discovery calls, present PFG services, and participate in closing conversations with sales team
• Identify and pursue upsell, renewal, and cross-sell opportunities within assigned accounts, and request referrals and testimonials from satisfied clients
• Report weekly on lead gen activity and monthly on sales results, including meetings booked, proposals sent, and deals closed

Requirements

• 40 hours plus per week to meet client needs
• Proven experience or education in public relations or a related communications field
• Excellent written and verbal communication skills
• Comfortable prospecting, leading discovery conversations, and asking for the business; prior sales exposure is a plus but not required
• Proficient in Google Suite, Gmail, media monitoring tools, and CRM software
• Strong organizational and time management abilities with the capacity to manage multiple accounts(5-10+), priorities, and deadlines
• Creative and strategic thinker with a proactive mindset
• Comfortable working in a fast-paced, remote-first team environment
• Personable and professional in client, prospect, and media interactions
• High level of self-accountability and commitment to delivering results

Benefits

• Access to internal and external learning opportunities
• Ongoing performance reviews and career development guidance
• Clear advancement plan based on both role progression and financial growth
• Access to a curated library of on-demand professional development content