Senior Account Executive

Responsibilities

• Client & Account Leadership — 30% - Serve as a primary day-to-day contact for assigned clients, building trusted relationships and maintaining a strong understanding of each client's business, industry, goals, and priorities. - Lead regular client communications, status calls, and campaign planning discussions. - Translate client objectives into clear PR strategies, priorities, and actionable plans. - Proactively identify opportunities, challenges, and potential issues before they become problems. - Keep clients informed on campaign progress, media opportunities, results, and next steps. - Manage multiple client accounts simultaneously while maintaining strong attention to detail and responsiveness. - Ensure client deliverables, deadlines, and commitments are consistently met. Media Relations & Earned Media — 30% - Develop and execute targeted media outreach strategies aligned with client objectives. - Research and identify relevant journalists, publications, podcasts, influencers, and other media opportunities. - Develop compelling pitches, press releases, media alerts, briefing materials, and other communications. - Build and maintain meaningful relationships with journalists and media contacts. - Conduct proactive and timely follow-up with media contacts to maximize opportunities. - Secure relevant earned media coverage across technology, business, trade, consumer, and other priority outlets. - Coordinate media opportunities, interviews, product reviews, and executive commentary. - Monitor relevant news and industry trends to identify timely opportunities for clients. PR Strategy & Content — 20% - Develop creative story angles and narratives that position clients and their executives as credible voices within their industries. - Support product launches, company announcements, funding announcements, events, and other major client initiatives. - Contribute to thought leadership strategies, including bylines, op-eds, executive commentary, and speaking opportunities. - Prepare executives and clients for interviews and media opportunities. - Collaborate on messaging, positioning, media training, and other strategic communications initiatives. - Review campaign performance and use results and industry insights to refine strategy. Team Collaboration & Mentorship — 10% - Provide day-to-day guidance, feedback, and direction to junior team members, including Account Coordinators, interns, and contractors. - Delegate appropriate research, media monitoring, administrative, and execution tasks while remaining accountable for the final work product. - Review junior team members' work for quality, accuracy, and alignment with client strategy. - Help develop junior talent by sharing PR best practices, media insights, and client-management skills. - Partner with senior leadership to identify opportunities to improve team workflows, account capacity, and client service.

Requirements

• 5+ years of public relations, communications, or agency experience.
• Experience working with technology, SaaS, AI, robotics, consumer electronics, or other high-growth companies.
• Demonstrated experience managing client accounts in a PR agency or similar client-services environment.
• Strong media relations experience, including pitching and securing earned media.
• Excellent written and verbal communication skills.
• Ability to independently manage multiple accounts, priorities, and deadlines.
• Strong client-management and relationship-building skills.
• Demonstrated ability to develop PR strategies and translate them into execution.
• Strong judgment, organization, follow-through, and attention to detail.
• Comfortable working independently in a fast-paced, high-accountability environment.

Preferred

• Existing relationships with relevant technology, business, trade, or consumer media.
• Experience supporting product launches, funding announcements, executive thought leadership, or major industry events.
• Experience mentoring or providing day-to-day direction to junior PR professionals.
• Agency experience managing multiple client accounts simultaneously.