Public Sector Field & Partner Marketing Director

Arlington, VA (Hybrid)

$128K/yr – $180K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive field and channel marketing for Dataminr's Public Sector, coordinating cross-functional GTM, partnerships, events, and demand generation.

  • Lead field and channel marketing plan aligned to Public Sector GTM targets.
  • Must-have: 7+ years in regional growth marketing with events experience.
  • Standout: Co-branding with partnership sales to boost channel visibility and pipeline.

Job Description

Responsibilities

  • Building and executing a field and channel marketing plan aligned to the overall Public Sector business GTM goals by collaborating cross-functionally to ensure consistent messaging across all activities and communications.
  • Planning, coordinating, and executing local industry conferences, regional user groups, field and channel driven activities within the Public Sector business with a strong ability to develop and execute marketing campaigns that resonate with both partners and customers.
  • Develop partner marketing strategies and scale programs to meet business goals, with a focus on partner-sourced pipeline and driving new business through partners.
  • Manage field marketing budget and market development funds (MDF) appropriately along with the process including proposal management, review, acceptance/rejection and proof of performance.
  • Demonstrating an analytical, data-driven, and creative approach to brand awareness and pipeline driven activities, analyzing event performance, and providing event success reports.
  • Partnering closely with regional sales and partner teams to support market expansion and goals.
  • Collaborating with the marketing team to develop event promotion strategies, including email campaigns, social media, joint partner activities and lead follow up engagements post-event lead.
  • Developing and managing event timelines, budgets, and logistics to ensure smooth execution.
  • Work in collaboration with Dataminr's partnership sales teams to create co-branded marketing campaigns that increase channel visibility, lead generation, and revenue. Building and executing a comprehensive field and channel marketing plan in collaboration with cross-functional teams to align with Public Sector's GTM goals and ensure consistent messaging.

Requirements

  • BS/MS degree in marketing or a related field.
  • 7+ years of experience in regional growth marketing, including planning and executing events such as local user groups, tradeshows, forums, speaking engagements, and executive experiences.
  • Ability to work across different time zones and collaborate with global teams.
  • Excellent project management and organizational skills, handling multiple events simultaneously.
  • Proficiency in managing event budgets, sponsorships, and cost optimization strategies.
  • Demonstrable experience developing data-driven event strategies with clear measurement goals and metrics that align with business objectives.

Preferred

  • strong experience in event management, excellent project management skills, and a passion for delivering exceptional experiences

Benefits

  • Dataminr is proud to offer a variety of flexible work arrangements, offices all over the world to foster collaboration, generous PTO and sick leave, and more, as part of our competitive benefits package aimed at keeping all our employees happy and healthy.
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Dataminr

Dataminr has created a revolutionary AI platform for discovering real-time events, risks, and threats in public data, providing global organizations and corporations with critical and actionable information. Its pioneering multi-modal fusion AI pulls from more than one million unique public data sources to synthesize terabytes of data spanning text, image, video, audio, and sensor signals for accurate, real-time event detection across 150+ languages and 220+ countries and territories. Dataminr pushes the boundaries of real-time information with ReGenAI -- an innovation that combines Predictive AI and Generative AI to describe breaking events and provide dynamic re-generating updates to events as they unfold. Powered by more than 50 proprietary large-language models, Dataminr delivers the earliest actionable information to enhance the security and resilience of organizations, infrastructure, and people. Dataminr is making its mark for growth and innovation, earning multi-year recognition on the Deloitte Technology Fast 500, Forbes AI 50, Forbes Cloud 100, and Built In Best Places to Work lists.We are creating a team of talented builders, creators and visionaries to have a real-world impact on how organizations are able to respond to events. Join our team and help the world manage risk in real time. You’ll work with 500+ talented people across ten global offices, united by our passion to collaborate, make a difference, and have fun while doing it!

Founded in 2009
New York, New York, USA
780 employees (61 in marketing)