Responsibilities

• Implement TOLA regional field events and programs (seminars, tradeshows, conferences, association participation, and more) from initial planning through final execution, including contracts, logistics, promotional communications, on-site execution, and post-event follow-up and tracking.
• Serve as the go-to marketing partner for the TOLA region by joining regional calls, delivering updates, and ensuring the field team has the marketing support needed.
• Collaborate with internal teams on post-event follow-up and measure ROI across events and programs.
• Manage lead generation programs to meet pipeline development needs, including direct mail and additional field marketing tactics.
• Work with channel partners and service providers to produce joint marketing activities that build awareness and demand in-market.
• Manage all aspects of the regional marketing budget, including purchasing, payments, and provisioning.
• Manage regional swag needs and distribution as part of the regional marketing strategy.
• Analyze results and identify opportunities to improve performance; align field marketing events with core demand generation programs to drive marketing qualified leads through integrated, multi-touch programs.

Requirements

• 2-3 years of field marketing experience across multiple disciplines, including customer-facing events, digital campaigns, and email programs.
• Previous experience in a B2B SaaS/tech company.
• Strong interpersonal skills; comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences.
• Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.
• High executional skills and the ability to quickly pivot projects as needs change.
• Comfort working in a high-pressure environment and proactively seeking candid feedback from stakeholders, including leadership and cross-functional teams.
• Excellent presentation and communication skills.
• Proficient in Salesforce, HubSpot, and ZoomInfo, with the ability to learn new software quickly.
• Travel required (1-2 times per quarter).
• We are hiring in the TOLA territory for this role.

Preferred

• Cybersecurity experience is an advantage.

Benefits

• Health, dental, vision, 401(k), and generous parental leave.
• Flexible PTO and a flexible, remote-first culture.
• Fast-growing company where your impact is immediate and visible.
• A culture that values creativity, accountability, and collaboration.