Responsibilities

• Partner closely with Enterprise Sales to build field marketing plans aligned to priority accounts, territories, pipeline, and revenue goals
• Own ABM events and experiences for priority accounts, in partnership with Sales and Growth Marketing.
• Own a portfolio of field programs including executive roundtables, dinners, customer gatherings, workshops, partner activations, and other high-touch experiences
• Evaluate third-party conferences and sponsorship opportunities based on audience quality, account coverage, business objectives, and expected impact
• Build activation strategies around priority industry events, including executive programming, customer moments, meetings, dinners, and surrounding experiences
• Partner with Sales on account targeting, invitation strategy, meeting generation, attendee engagement, and post-event follow-up
• Collaborate with Partnerships on co-marketing programs and joint events that extend fal’s reach into priority accounts and audiences
• Build repeatable, lightweight programs that allow Sales to activate key markets and accounts without requiring a bespoke event every time
• Manage event and program execution end-to-end, including budgets, agencies, vendors, timelines, logistics, and onsite delivery
• Partner across Product Marketing, Creative, Community, Partnerships, Marketing Ops, and other teams to deliver cohesive programs

Requirements

• 5+ years of experience in B2B field marketing, ABM, demand generation, or integrated marketing, ideally in enterprise technology
• Experience building field marketing programs in close partnership with enterprise Sales teams
• Strong understanding of ABM and how marketing programs can support different stages of the enterprise buying journey
• A track record of executing events and experiences tied to account engagement, pipeline, or revenue objectives
• Strong commercial judgment and the ability to prioritize programs based on business impact rather than activity
• Experience managing budgets, vendors, agencies, and multiple programs simultaneously
• Strong project management skills and exceptional attention to detail
• Excellent communication and cross-functional collaboration skills
• Comfort operating independently and building new programs and processes from scratch
• A hands-on approach - you’re equally comfortable developing the strategy and being onsite making sure it gets executed well

Benefits

• Interesting and challenging work
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites