Responsibilities

• Develop and execute North America field marketing strategies and programs aligned with Sales priorities, business objectives, target accounts, and growth opportunities.
• Build strong relationships with Sales leadership and account teams, serving as a trusted marketing partner and maintaining regular alignment on priorities and opportunities.
• Partner with Sales to determine where marketing should focus and why, translating business needs into programs that strengthen customer engagement, generate demand, and help influence pipeline and business growth.
• Lead the strategy and execution of customer events, executive engagements, industry events, trade shows, workshops, webinars, and other field programs.
• Own the event experience from planning through on-site execution, ensuring programs are well executed, engaging, and aligned with business objectives and target audiences.
• Drive demand generation through targeted marketing programs and account-focused engagement strategies.
• Partner across Business Units, Product Marketing, Corporate Marketing, and other teams to align programs, messaging, audiences, and execution.
• Manage program budgets, vendors, timelines, logistics, and resources while maintaining a high standard of execution.
• Establish program objectives and success metrics, analyze results, and use insights to improve future programs and marketing investments.
• Drive Sales alignment and post-program follow-up to help turn engagement into meaningful customer conversations and opportunities.

Requirements

• Bachelor's degree or equivalent experience.
• 10+ years of relevant B2B field marketing and/or event marketing experience.
• Demonstrated experience developing and executing regional field marketing programs in partnership with Sales.
• Demonstrated experience leading complex in-person events from strategy and planning through on-site execution.
• Ability to independently manage multiple programs and stakeholders in a fast-paced, matrixed organization.

Preferred

• Experience supporting enterprise B2B Sales organizations.
• Experience B2B demand generation and field marketing.
• Experience supporting highly technical products or engineering-focused audiences.
• Experience working across geographically dispersed teams.
• Ability to travel up to 35%.

Benefits

• Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.