Public Sector Field Marketing Senior Specialist

Responsibilities

• Own the Public Sector field marketing strategy from planning through execution, measurement, and continuous optimization, across federal, state, local, and education markets.
• Partner with Public Sector Sales leadership to develop quarterly and annual marketing plans aligned with pipeline, revenue, account priorities, and business objectives.
• Build integrated, multi-channel campaigns for Public Sector audiences, combining digital programs, content, webinars, executive engagement, ABM, events, and partner initiatives.
• Develop targeted ABM and account engagement programs for priority agencies, organizations, and strategic opportunities, engaging decision-makers across security, workforce development, procurement, and technical teams.
• Translate Hack The Box’s value proposition for Public Sector audiences, working closely with Product Marketing and Content to adapt global messaging and campaigns to market-specific needs.
• Develop pre- and post-event strategies that extend conferences and field activities into broader demand-generation, account engagement, and pipeline acceleration programs.
• Collaborate with Partner Marketing and Sales to build joint demand-generation programs with channel partners, government contractors, resellers, and relevant technology partners.
• Identify and develop opportunities for Public Sector thought leadership, customer advocacy, executive engagement, and community-building, while managing the marketing budget and prioritizing investments based on strategic and pipeline impact.
• Establish and track program KPIs including account engagement, qualified pipeline, opportunity acceleration, and attributed or influenced revenue; provide regular performance insights and use campaign results and sales feedback to continuously optimize the strategy.

Requirements

• At least five years of B2B marketing experience, including experience in field marketing, demand generation, account-based marketing, or integrated campaigns.
• Experience marketing to Public Sector audiences, ideally across federal, state, local, or education markets.
• Experience in B2B SaaS, cybersecurity, workforce development, or another complex technology category is strongly preferred.
• Demonstrated ability to create integrated campaigns that contribute to pipeline and revenue—not only execute events.
• Strong understanding of Public Sector audiences, sales cycles, procurement considerations, and partner ecosystems.
• Experience working closely with Sales teams to identify priorities, select accounts, and develop coordinated account-engagement plans.
• Hands-on experience with marketing automation, CRM, ABM, and reporting platforms such as HubSpot.
• Ability to balance strategic planning, creative thinking, analysis, and hands-on execution.
• Strong project-management skills with the ability to manage multiple programs, stakeholders, deadlines, and budgets.
• Excellent written and verbal communication skills.

Benefits

• USD 100000-120000
• Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
• 401K w/ employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance