Public Relations Specialist (Athletics Communications)

Responsibilities

• The creation of digital content and serving as primary liaison to the media, creating timely dissemination of information, including news releases, event results, statistics, etc.
• Provides all media related activity, including media relations, interaction with opposing team sports information offices, and reporting of event outcomes to the appropriate media outlets.
• Coordinates game-day event management, including statistical reporting, event materials, public address support, media coordination, tournament management, and oversight of student staff to ensure proper contest coverage and accurate reporting to the NCAA and conference.
• Plans, develops, coordinates, and implements strategic communications and storytelling to enhance marketing and promotion of varsity teams, athletics, and special events. Creates and places departmental print and electronic advertising as required. Represents the Department of Athletics in official functions as required by the Director of Athletics. Serves on selected campus and University-wide committees and special projects as assigned by the Director of Athletics.

Requirements

• Bachelor’s degree in communication, sports management, journalism, or other related area, plus 2 years of experience.
• Demonstrated experience with live video streaming, graphic design, video editing, videography, photography and digital content creation.

Preferred

• - Three to five years experience in media relations or sports communications preferably in a collegiate environment.
• - Experience creating content and managing campaigns across Instagram, TikTok, X, YouTube, and emerging social media platforms, with a focus on audience growth and engagement.
• - Credientials and/or experience comparable to the above may also be considered.
• - Knowledge of NCAA statistical data and reporting system
• - Knowledge of and experience in management and operation of athletic websites (SideArm Sports)
• - Knowledge of social media platforms: Facebook, Instagram, X, etc.
• - Ability to work independently, as well as with staff and students. Demonstrated computer skills, social media expertise and website management experience.

Benefits

• - Medical, prescription drug, and dental coverage
• - Paid vacation, holidays, and various leave programs
• - Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
• - Employee and dependent educational benefits (when applicable)
• - Life insurance coverage
• - Employee discount programs