Public Relations and Social Media Intern

Responsibilities

• Earned Media Relations - Conduct media research and proactively identify new reporters and outlets to pitch across regional, trade and national media
• Draft pitches, media lists and other media relations materials
• Support media outreach and follow-up, and track and log earned coverage
• Track KPIs and build reports of media relations outcomes for clients
• Influencer Marketing - Support influencer campaigns by conducting influencer research and vetting audience demographics, engagement and brand fit
• Assist with influencer outreach, tracking of deliverables and compiling campaign reporting
• Organic + Paid Social Media - Assist in the growth of client social media accounts through engagement and research
• Develop and post content across social channels that is brand consistent and creative, with review and approval from your account team
• Use social listening to uncover timely, vertical-relevant news and opportunities for engagement
• Use analytics tools to assist in evaluating and reporting social media outcomes to clients and team

Requirements

• Working toward a Bachelor’s degree in public relations, marketing, communications or a related field
• Minimum 20 hours per week
• Access to a reliable personal laptop and secure internet service, given the remote workplace setting
• Strict attention to detail
• Excellent written and interpersonal communication skills
• Organized and adaptable, with the ability to manage and prioritize multiple time-sensitive projects
• Ability to learn new tasks quickly and thrive in a fast-paced working environment
• Strategic thinker who consistently brings new ideas and creative solutions
• Self-motivated with ability to work independently in a remote workplace setting
• Team player

Preferred

• Coursework or experience in media relations, social media, influencer marketing or content development a plus, but not required
• Previous internship experience within public relations, or in an agency setting, preferred
• Applicants must be actively enrolled as a student during the internship period