Coordinator, Public Relations

Silver Spring, MD (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 hrs ago

Job Summary

Own the development and execution of the association's public relations strategy, including media relations, storytelling, and collateral development, while coordinating with the VP of Communications and AZA staff; manage media inquiries, build targeted lists, create pitch opportunities, and oversee multi-channel editorial workflows.

Job Description

Responsibilities

  • Works with the Vice President, Communications to develop and execute the association’s public relations strategy, designed to support the association’s strategic goals, through media relations, communications and storytelling
  • Provides media-related support to the Vice President, Communications and other AZA staff, including responding to media inquiries and writing and distributing media materials
  • Builds, maintains and updates targeted media distribution lists
  • Monitors and responds to media inquiries, coordinating with the Vice President, Communications and connecting media personnel with appropriate subject matter experts within AZA and at member institutions
  • Provides media support for on-site media opportunities
  • Creates national and statewide pitch opportunities for media coverage to highlight AZA and member facility collaborations
  • Utilizes multiple editorial calendars across multiple content streams to organize workflows, assign tasks, and maintain project timelines
  • Works with other departments and vendors on the development of collateral materials for communications initiatives and organizes distribution to AZA members
  • Other duties as assigned.

Requirements

  • Proficiency with Microsoft Office 365 suite
  • Demonstrated skills in the use of internet applications, databases, and CRM tools (Excel and NetForum preferred) to gather and analyze data.
  • Knowledge in working with a web-based content management system, as well as websites such as Bonterra, Constant Contact, Survey Monkey, etc.
  • Excellent verbal and written communication skills, with a high level of customer service.
  • Creative problem solver with superior organizational skills, analytical abilities, strong attention to detail, and ability to handle multiple projects.
  • Self-motivated and able to work independently.
  • Ability to work well under pressure in a fast-paced environment while meeting deadlines.
  • Skilled in establishing and maintaining effective working relationships with staff, members, and vendors.
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
  • Demonstrated good judgment and strong decision-making skills.

Preferred

  • Excel and NetForum preferred

Benefits

  • AZA offers a comprehensive benefits package, including but not limited to health insurance options, life and disability insurance, and a 401(k) retirement plan.
  • To encourage work/life balance, AZA also offers a variety of paid time off plans including vacation, sick, and personal time; holidays; and parental leave.
  • AZA also offers hybrid work schedules and flexible work weeks for eligible positions.
Association of Zoos and Aquariums logo

Association of Zoos and Aquariums

Founded in 1924, the Association of Zoos and Aquariums (AZA) is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting an institution dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. AZA is a leader in global wildlife conservation, and your link to helping animals in their native habitats. For more information, please visit www.aza.org.

Founded in 1924
Silver Spring, Maryland, USA
155 employees (11 in marketing)

Salaries

Public Relations Coordinator median pay in the United States

$61K/yr

Most pay falls between $58K and $70K. Based on 28 salaries.

See all Association of Zoos and Aquariums salaries

Marketing Team

Marketing Team Size
11 (7% of company)
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
466.1K
Monthly Google Ads Budget
$17.9K
Traffic Source Mix
Search
38.5%
Direct
47.1%
Referral
8.5%
Social
3.9%
Paid
0.5%

Headcount Trend

Current headcount: ~155
Association of Zoos and Aquariums logo

Coordinator, Public Relations

Association of Zoos and Aquariums · Silver Spring, MD · Hybrid