Public Relations Officer

Responsibilities

• Serve as divisional spokesperson, leading all media relations, releases, quotes, and responses to protect and strengthen The Salvation Army’s reputation
• Direct crisis and disaster communications end-to-end, ensuring timely updates, message accuracy, consistency, and post-response evaluation
• Develop and execute earned media strategies that position the organization as a trusted knowledge leader and innovative community partner
• Oversee editorial quality and brand alignment across all communications, including social media, video captioning, and public-facing materials
• Lead the creation and delivery of compelling mission-driven stories that demonstrate impact, inspire action, and support fundraising and partnerships
• Coordinate media communications for major campaigns, special events, disaster responses, and corporate partner commitments
• Distribute timely, accurate information to media outlets and support senior leadership with holding statements and crisis materials as needed
• Plan and manage community engagement, fundraising, and stewardship events to grow attendance, donor acquisition, brand awareness, and revenue
• Support divisional kettle campaigns and event communications by promoting opportunities, sharing resources, and reporting outcomes
• Facilitate Advisory Board operations by coordinating meetings, agendas, and minutes while strengthening community engagement and governance support

Requirements

• Completion of a 3 or 4 year bachelor degree in journalism, marketing or public relations is required
• Minimum five years related writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset
• Demonstrate strong proficiency with Microsoft Office, WordPress, publishing tools, and the ability to quickly learn new technologies
• Apply excellent organizational, analytical, and problem-solving skills to manage multiple projects and competing priorities
• Exhibit outstanding time management, attention to detail, and the ability to perform effectively in a fast-paced environment
• Communicate clearly and professionally using strong written and verbal English across print, digital, and media platforms
• Collaborate effectively within a team while taking initiative, maintaining a positive, solution-focused approach, and meeting tight deadlines
• Deliver high-quality customer service and creative planning for projects and special events