Responsibilities

• Create and implement PR strategies that secure top-tier placements across print, broadcast, and digital media outlets.
• Pitch stories and build strong relationships with media professionals, influencers, and industry leaders to amplify client visibility.
• Serve as the main point of contact for assigned accounts, ensuring client objectives align with PR and marketing efforts.
• Plan and execute PR related events, including product launches, media dinners, and community initiatives, ensuring seamless on-site representation.
• Write and distribute press materials, including press kits, pitches, and social media content, tailored to each client’s voice and goals.
• Monitor trends, analyze campaign results, and provide actionable insights to optimize future strategies.
• Assist in creating and curating content, managing online communities, and launching paid social campaigns(when needed this overlaps with PR Campaigns).
• Participate in brainstorming sessions, contribute innovative ideas, and support cross-functional marketing initiatives.

Requirements

• Proven experience in public relations, media pitching, and marketing.
• Exceptional written and verbal communication skills.
• Strong interpersonal skills with the ability to build and maintain client and media relationships.
• Proficiency in bilingual communication (English/Spanish).
• Bachelor’s degree.
• A proactive, adaptable attitude with a passion for creativity and storytelling.