Responsibilities

• Gain an understanding of our industry leadership business units and how they connect back to the college.
• Develop proficiency in creating and executing marketing and PR plans.
• Acquire basic public relations skills that can translate to all areas of your future career, from presentation to writing feature copy to working with journalists.
• Broaden industry knowledge and learn how to merchandise public relations results.
• Draft compelling e-mails to drive conference attendance.
• Assist in developing conference marketing plans.
• Create blog posts and content to drive engagement LinkedIn, our industry-facing social media channel.
• Collaborate with team members in brainstorming news story angles and drafting pitches.
• Gain familiarity with various industry publications and journalists and what they cover.
• Learn how to develop key messages and talking points for interviews and participate in media training.

Requirements

• Education: Current CIA student, pre-Extern.
• Experience: Successful completion of College Writing course.
• Preferred Qualifications: Copy writing (school newspaper, blog, or other marketing-oriented copy).
• Preferred Qualifications: Strong writing skills.
• Required Skills: Excellent written, verbal communication and strong presentation skills required.
• Required Skills: Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously.
• Required Skills: Exceptional organizational skills.
• Required Skills: Strong administrative abilities.
• Required Skills: Strong computer experience in MS Office suite products, i.e. Word, Excel, PowerPoint.
• Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines.

Preferred

• Copy writing (school newspaper, blog, or other marketing-oriented copy).
• Strong writing skills.