Responsibilities

• Develop and own a proactive US PR strategy — identifying story opportunities, setting priorities, and aligning PR activity to the firm’s business objectives, not just attorney requests.
• Bring a clear point of view on where to invest time and resources, balancing individual attorney asks against broader firm and practice group priorities.
• Maintain rigorous project management across multiple simultaneous workstreams, ensuring nothing falls through the cracks and stakeholders are kept informed.
• Build and maintain systems and workflows that create accountability, visibility, and consistency across the PR function.
• Proactively identify and pursue media opportunities at the regional, national, and global level to elevate Eversheds Sutherland’s profile across key practice groups and industry sectors.
• Execute day-to-day PR activities including pitching and placing bylined articles and stories, preparing attorneys for media interviews, drafting and distributing press releases, and securing speaking engagements for attorneys.
• Build trusted relationships with attorneys while confidently managing expectations — advising on what’s realistic, setting clear timelines, and redirecting effort toward the firm’s highest-priority opportunities.
• Cultivate and maintain strong relationships with editors, reporters, and journalists across regional and national markets.
• Partner with the International PR team to identify cross-border media opportunities and ensure consistent global messaging.
• Develop and implement thought leadership strategies that position key attorneys and firm leaders as go-to voices in their areas of expertise.