Public Relations Manager

Responsibilities

• Maximize earned media exposure for Amped Fitness and our differentiated approach to fitness.
• Develop creative PR strategies that generate attention around Amped Fitness’ Experience-Design-Low-Price model, growth, gym environments, amenities, concepts, pricing, and member experience.
• Proactively identify unique story angles and turn company developments into compelling media opportunities.
• Pitch journalists, editors, producers, creators, and industry publications across national, local, fitness, wellness, lifestyle, business, and consumer media.
• Build and maintain strong relationships with national and local media contacts.
• Continually expand Amped Fitness’ network of journalists, editors, producers, industry contacts, and other influential media relationships.
• Lead PR efforts for new club openings, market launches, presales, company milestones, major announcements, and brand initiatives.
• Develop localized media strategies for new markets, including television, newspapers, business journals, radio, digital publications, and community media.
• Find creative ways to make every new market launch newsworthy and maximize local exposure surrounding each opening.
• Write press releases, media pitches, executive talking points, company backgrounders, and other PR materials.

Requirements

• 3–5 years of experience in public relations, media relations, earned media, or a related field.
• Proven experience personally pitching media and securing meaningful earned media coverage.
• Highly creative with the ability to identify interesting stories, unique angles, and unconventional opportunities for exposure.
• Strong relationship-building and networking skills with a natural ability to connect with media and industry contacts.
• Extremely hard-working, persistent, and comfortable consistently following up to move opportunities forward.
• Strong writing and communication skills with experience developing press releases, pitches, talking points, and media materials.
• Strong understanding of what makes a compelling media story and how to position a differentiated brand for coverage.
• Highly organized with the ability to manage multiple pitches, deadlines, markets, and media relationships simultaneously.
• Comfortable working directly with leadership and preparing executives for media opportunities.
• Self-motivated, proactive, resourceful, and comfortable working in a fast-paced, high-growth environment.

Preferred

• Agency PR experience is strongly preferred.
• Existing relationships with journalists, editors, producers, or industry media are strongly preferred.
• Experience supporting consumer, fitness, wellness, lifestyle, hospitality, retail, franchising, sports, entertainment, or other consumer-facing brands is a plus.
• Experience supporting new market launches, grand openings, or localized PR campaigns is a strong plus.
• Experience managing award submissions, rankings, and industry recognition is preferred.

Benefits

• Comprehensive benefits package including health insurance, PTO, and free gym membership.
• Office located in Pompano Beach, FL (in-office, full-time required).
• Opportunities to travel to gyms, events, new market launches, and major company initiatives.
• Weekend availability may be required during gym openings, media events, and major promotional windows.