2026-27 Communications Specialist (PIO) - Marketing & Communications

Responsibilities

• Develop and disseminate a wide range of content consistent with AP style for a variety of different mediums ( web, social media, blogs, press releases, electronic newsletters, marketing collateral (print and online), superintendent comments, community communications, crisis messaging , etc. ) to encourage stakeholder engagement, convey information, meet compliance requirements, and promote PV as the district of choice;
• Strong ability to identify and develop interesting content from within the district’s network of 44 plus schools, as well as topics deemed relevant to our community members such as education, technology, district success stories, etc.
• Develop partnerships with the community to raise awareness of PVSchools and grow the district’s advertising programs;
• Assist in the creation and management of an editorial calendar ( including social media postings ) based upon the short and long-term strategies of the Marketing & Communications Department.
• Working in collaboration with the marketing team, participate promoting the PV brand among all internal stakeholders;
• Collaboratively develop, lead and implement consistent district-wide protocols and structures for information publication, including independent site-specific promotions for prospective parent tours, contacts, inquiries, shadowing, and observations, based on scope, urgency, marketing goals, topic, and target audience;
• Establish positive relationships with media ( including print and broadcast ) and business community;
• Serve as the district’s public information officer providing information to the media and public as required by law and according to the standards of public information officers and fulfill all public record requests;
• Serve on the District Emergency Response Team, providing key support to the Marketing and Communications office including managing the mass messaging system;
• Collect, monitor, analyze, effective benchmarks for measuring the impact and effectiveness of campaigns and provide data on awareness of high academic standards, student-centered specialty programs, innovative teaching and learning, and positive community impact from internal and external stakeholders. Regularly report on insights gained;

Requirements

• Valid Arizona DPS Level I IVP Fingerprint Clearance Card
• Experience: Minimum of 3-5 years of professional work experience preferably in an educational or public information officer setting.
• Education: Bachelor’s degree in public relations, journalism, communications or other related field, or equivalent work experience.

Preferred

• Previous experience working in a Public Relations/Communications role with local and national media representatives and public officials is very desirable.
• Knowledge: Pre-K-12 educational system a plus; pertinent codes, policies, regulations and/or laws; records retention laws, current and developing technology and management; organizational and time management; emergency response planning; public information officer responsibilities, strong understanding of marketing and communication best practices with a focus on public relations, branding, communications, social media, etc.