Public Relations Manager

San Francisco, CA (Hybrid)

$100K/yr – $115K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

You will own the full PR and brand communications program, driving strategy, media relations, launch storytelling, and performance measurement across earned media and brand channels.

  • Own PR strategy and execution across internal and external teams
  • Build and maintain media relationships and earned media opportunities
  • Lead product launches and brand narratives with measurable impact

Job Description

Responsibilities

  • Develop and execute public relations and brand communications strategies to increase awareness and credibility.
  • Build relationships with beauty editors, journalists, publications, media outlets, and industry professionals.
  • Secure earned media opportunities across digital publications, beauty magazines, podcasts, and relevant industry platforms.
  • Create press releases, media pitches, brand announcements, and compelling editorial narratives.
  • Identify opportunities for product features, beauty roundups, editorial reviews, and industry recognition.
  • Build and maintain a strong media contact database and manage ongoing journalist relationships.
  • Coordinate product sampling and media gifting initiatives to support editorial coverage.
  • Develop strategic communications around product launches, brand milestones, partnerships, and company announcements.
  • Identify opportunities for brand features, founder interviews, speaking engagements, and industry events.
  • Collaborate with marketing and creator partnership teams to amplify earned media coverage across brand channels.

Requirements

  • At least 3 years of experience in public relations, media relations, brand communications, or a related field.
  • Proven experience securing earned media coverage and developing successful PR campaigns.
  • Strong relationships with journalists, editors, media professionals, or relevant industry publications.
  • Excellent written and verbal communication skills, including media pitching and storytelling.
  • Experience creating press releases, media kits, editorial content, and brand communications.
  • Strong understanding of the beauty, skincare, wellness, or consumer brand landscape.
  • Ability to independently develop and execute PR strategies.
  • Experience managing product launches, press outreach, and media engagement.
  • Strong organizational skills and the ability to manage multiple initiatives simultaneously.

Preferred

  • Existing relationships with beauty and lifestyle publications are strongly preferred.
  • Experience working with emerging brands, startups, or PR agencies is a plus.
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Skyne Beauty

Skyne Beauty is a skincare brand that is designed for modern people whovalue early skin-longevity, well-being, and premium self-care. The brand combines clean Korean skincare with advanced beauty technology todeliver science-backed solutions.

Founded in 2025
San Francisco, California, USA
1 employees

Salaries

Posted range

$100K/yr – $115K/yr

Taken straight from the job posting.

The middle of this range ($108K) is 10% above the median base salary for Public Relations Manager roles in the United States ($98K).

Public Relations Manager median pay in the United States

$98K/yr

Most pay falls between $83K and $118K. Based on 98 salaries.

See all Skyne Beauty salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Public Relations Manager

Skyne Beauty · San Francisco, CA · Hybrid