Public Relations Deputy Director

Responsibilities

• Serving as the second-in-command to the Director of Public Relations, supporting the development, coordination, and execution of the Agency’s internal and external communications strategy.
• Providing strategic leadership, operational management, and advanced communications expertise to ensure accurate, timely, and effective messaging to the public, media, VSP personnel, and key stakeholders.
• Assisting with policy-level communications decisions, leading internal communications initiatives, supporting crisis communication operations, and helping manage digital platforms, public education efforts, and media relations.
• Serving as Acting Director when delegated.

Requirements

• Considerable knowledge of public relations, media relations, and digital communications.
• Expertise in managing internal communications.
• Knowledge of internal communications best practices, organizational communication, and change management principles.
• Knowledge of crisis communication strategy and high-risk incident response messaging.
• Knowledge and understanding of state government operations, law enforcement environments, and public-sector transparency requirements.
• Skill in supervising or guiding communications personnel and coordinating statewide messaging.
• Exceptional written and verbal communication skills across diverse audiences using a variety of mediums.
• Strong editing, messaging, and content development skills.
• Ability to multi-task.
• Ability to develop and implement strategic plans that align with the Agency’s goals and objectives.

Preferred

• Significant experience in public relations and internal communications, preferably within government, law enforcement, or emergency services.
• Experience assisting with responses to Public Information Act requests.