Public Relations Communications Manager

Boca Raton, FL (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the integrated PR, social, and creator partnerships agenda to drive measurable brand growth across awareness, engagement, and acquisition.

  • Build and execute cross-channel PR, social, and influencer programs that boost national visibility and audience engagement.
  • Activate affiliate, referral, and brand partnership programs to accelerate customer acquisition.
  • Shape culturally resonant campaigns and partnerships that translate storytelling into tangible business impact.

Job Description

  • PR & Earned Media: Develop and orchestrate earned media strategy to drive brand visibility and national coverage.
  • Social media & content storytelling: Lead social media and content storytelling to build a recognizable brand voice and audience engagement.
  • Influencer & creator partnerships: Manage influencer and creator partnerships to scale authentic brand conversations.
  • Affiliate & referral marketing: Grow affiliate and referral programs to drive performance and new customer acquisition.
  • Brand collaborations & cultural campaigns: Lead brand collaborations and cultural campaigns that extend reach and relevance.
  • Lives at the intersection of culture, content, creators, and growth
  • Understands how modern brands win attention
  • Can turn storytelling into measurable business impact
  • Thrives in a fast-moving, collaborative environment
  • 7–10+ years of experience across PR, social media, influencer marketing, affiliate marketing, partnerships, or brand communications within a DTC brand, consumer brand, agency, or multi-location retailer
  • Help evolve a nationally recognized 50+ year brand
  • Build campaigns and partnerships people talk about
  • Drive real influence on brand growth, engagement, and customer acquisition
  • Work across PR, social, influencers, affiliates, and partnerships in one highly visible role
HairClub logo

HairClub

HairClub is a pioneer in providing personalized hair restoration solutions for all stages of hair loss across North America. Since 1976, HairClub has helped over 500,000 men and women feel more in control, confident, and ready to engage socially and professionally. Products include hair replacement utilizing the proprietary Xtrands+® hair system, as well as topical and FDA-approved medications that promote hair growth. HairClub also maintains a close partnership with its sister company Bosley to provide hair transplantation to individuals seeking a permanent surgical solution. HairClub is unique in the marketplace in that all solutions include on-going, in-person monitoring, styling and care at over 100 offices in North America, setting it apart from online-only brands.

Founded in 1976
Boca Raton, Florida, USA
1.6K employees (421 in marketing)

Traffic Signals

Monthly Visitors
94.8K
Traffic Source Mix
Search
65.4%
Direct
27.6%
Referral
4.5%
Social
1.5%
Paid
1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
15 (1% of company)

Recent News