Responsibilities

• Serve as day-to-day tactical lead for clients, including both internal and external client calls and meetings
• Assist in the development of strategic PR plans that will help maximize brand awareness and client ROI
• Lead creating, delivering, editing and optimizing PR materials: press releases, case studies, newsletter content, client talking points and digital content
• Collaborate closely with internal teams
• Ensure that messages support and are consistent with marketing strategies that produce measurable results for clients
• Develop comprehensive talking points to prepare clients for media interviews
• Provide onsite support at client events
• Coordinate and facilitate media opportunities
• Brainstorm for creative and unusual ways to help clients stand out in the noise
• Report and convey success of campaigns and initiatives

Requirements

• Strong media relations experience with proven ability to secure coverage across local, regional and national media, including digital, print and broadcast outlets
• Excellent writing, editing and verbal communication skills, with a strong command of AP Style and the ability to tailor messaging for media, clients and executive audiences
• Ability to independently manage multiple accounts, projects and deadlines in a fast-paced agency environment with limited oversight
• Strong understanding of newsworthiness and the ability to identify timely, relevant and media-worthy story angles
• Experience drafting and editing a variety of PR materials, including press releases, pitches, talking points, briefing materials and thought leadership content
• Confident communicator with experience participating in client calls, presentations and day-to-day account management
• Strong organizational skills and attention to detail, with the ability to manage shifting priorities and deadlines effectively
• Ability to think strategically and proactively while also executing day-to-day tactical responsibilities
• Collaborative mindset with the ability to work cross-functionally across PR, social media, creative and account teams
• Experience developing media lists, conducting proactive outreach and building relationships with reporters, producers and editors