Responsibilities

• Develop and execute comprehensive annual and project PR plans that support client marketing and business objectives by maximizing client coverage with target media/influencers. Measure, analyze, and report on each plan's success
• Maintain trusted client relationships, including serving as day-to-day client lead on multiple accounts
• Write and distribute press releases, media alerts, ghostwritten thought leadership articles, blog posts, etc.
• Regularly update clients and management on media wins and impact
• Develop and maintain relationships with local, regional, and national media contacts
• Brainstorm and develop innovative methods of achieving client goals
• Keep a detailed list of tasks, client status reports, media hits, etc.
• Develop, manage, and track social media campaigns for clients
• Create quarterly client reports
• Occasionally develop social media content for clients. Identify and secure social media influencer participation for certain projects and events.

Requirements

• Four-year degree in journalism, communications or a related field
• 2 to 4 years of previous experience in a public relations and media relations role
• Working knowledge of the mass media and the ability to write and pitch news-related stories
• Passion and enthusiasm for working in the communications industry
• A detailed, organized, self-starter with great interpersonal skills
• Working knowledge of the social media landscape and how to utilize social media tools to advance marketing platforms
• Knowledge of managing brand social media accounts
• Strong writing, organizational, public speaking, and leadership skills
• Willingness to shoulder additional responsibilities that are requested by Intrepid Marketing Group as needed

Preferred

• Experience with public relations media database software (Muck Rack preferred) a plus
• Knowledge of local, regional, and national media markets as well as a robust list of contacts is a plus
• Design skills including graphic design, video and audio editing a plus

Benefits

• 401K and health benefits
• 3 Weeks paid vacation, in addition to paid holidays