Public Relations Account Executive

New York City, NY (Hybrid)

$53K/yr – $65K/yrMid Level2+ years expFull time

Posted 22 hrs ago

Job Summary

Own and elevate the client service team’s media relations by tracking daily local and national news, sourcing new pitch opportunities, and reporting results while building reporter relationships.

  • Identify local and national news and generate pitch ideas
  • Develop reporter lists and track outcomes

Job Description

Responsibilities

  • The AE will be the client service team’s expert in identifying the local news of the day in each community (4-5 clients) and nationally; seeks new mediums (podcasts, newsletters, etc.) for the team to pitch stories; consistently suggests pitch ideas to teammates based on the daily news; helps senior publicists develop strong lists of reporters to pitch and understands what makes a solid pitch list; clips and reports the team’s media results with minimal supervision; demonstrates critical thinking skills by suggesting next steps in pitch development or a project; has a strong desire to start developing relationships with reporters.
  • We are looking for a teammate who loves reading the news, consistently brings ideas to the table, takes initiative on tasks and projects, and brings a positive attitude.

Requirements

  • 2 years of PR and media relations experience required
  • Agency experience is highly valued
  • Passion for reading, watching, and/or listening to the news daily
  • A strong desire to work with reporters and build meaningful relationships with media
  • Strong, creative, AP-style writing is an absolute must with the ability to “spot” a story angle
  • Strong project management skills (organized, takes initiative, etc.) and the ability to work at a high pace, balance multiple clients, work on tight deadlines, delegate responsibilities and tasks
  • Excellent interpersonal skills when working with teammates, clients, and reporters
  • Highly motivated individual and team player with a drive to hit goals with a solutions-oriented mindset
  • Working knowledge of Microsoft 365, Muck Rack, Wrike, or similar platforms; or takes initiative to learn a new program quickly
  • BA or BS in Public Relations, Communications, Economics, Business or Journalism preferred

Benefits

  • Flexible Paid Time-Off
  • Unique open book management approach that delivers performance-based incentives
  • Hybrid work - 2 days in the office
  • Medical/dental/vision coverage
  • Mentorship and professional development opportunities
  • 401k match
  • Cell phone reimbursement
Development Counsellors International logo

Development Counsellors International

A leading international marketing agency for more than 60 years, Development Counsellors International (DCI) is a full-service and highly specialized marketing firm with expertise in economic development, tourism and talent attraction marketing. The team of in-house creative placemakers develops, designs and executes marketing campaigns that attract more visitors, business and talent to our client destinations.

Founded in 1960
New York, New York, USA
104 employees (36 in marketing)

Salaries

Posted range

$53K/yr – $65K/yr

Taken straight from the job posting.

The middle of this range ($59K) is in line with the median base salary for Public Relations Associate roles in the United States ($60K).

Public Relations Associate median pay in the United States

$60K/yr

Most pay falls between $48K and $65K. Based on 26 salaries.

See all Development Counsellors International salaries

Marketing Team

Marketing Team Size
33 (32% of company)
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
7.8K
Traffic Source Mix
Search
39.9%
Direct
40.1%
Referral
10.3%
Social
8.2%
Paid
1.3%

Headcount Trend

Current headcount: ~102
Development Counsellors International logo

Public Relations Account Executive

Development Counsellors International · New York City, NY · Hybrid