Public Relations Director

Responsibilities

• Provide senior-level account planning and supervision across key designated accounts with proven, specialized expertise in areas Caliber operates.
• The number of accounts will vary based on other aspects, with the range between 4-6 clients.
• Lead the planning and execution of media programs and activities; serve as a primary, day-to-day, client contact and provide senior client counsel on tactical matters linked to strategic plans for select accounts; anticipate client needs and prepare in advance.
• Maintain a thorough, demonstrated understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends, and news impacting your clients’ business, and proactively advise the team and client regarding how best to leverage or address these developments.
• Develop and maximize client relations, positioning Caliber as a strategic partner at all times; perceived as a trusted advisor to the client, maintaining close and regular client counsel.
• Anticipate the needs of clients and the media, serving as a senior strategist for select accounts and the manager of all tasks to ensure quality service.
• Provide mentorship, and structure around delegating to staff on a day-to-day basis; drive media results for clients, and ensure proactive daily media pitching, review materials drafted by staffers, and provide constructive feedback.
• Manage up to manager, COO & CEO regarding progress on deliverables, media outreach processes, and actively offer solutions to pivot where needed.
• Demonstrate responsibility and accountability for the management and tracking of staff allocation and account financials including budget allocation and control.
• Manage and evolve Caliber client retention and loyalty efforts, with a particular focus on PR clients, aiming to drive our retention efforts forward and set the example of best practices around retention for the team.

Requirements

• 12+ years minimum relevant experience in PR, within B2B fintech, financial services, proptech and/or insurtech
• Extensive client service experience and deep relationships with specific categories of higher level media (business, technology and/or) that result in significant coverage for clients
• Intellectual curiosity about businesses and how communications plays a role in business’ growth
• Enthusiasm for fintech and financial services and their constant innovation and evolution
• Solutions oriented with a ‘can do’ attitude
• Passionately about communications with polished presentation skills
• Team player, supportive and considerate of others
• A student of the media – identifying new publications, writers and relevant topics