Public Information Specialist 2 (Digital Content) - Albany

Responsibilities

• - Strategy: Operationalize and support a communication plan that engages and informs New York State Department of Labor employees while aligning with the agency’s goals and values.
• - Content management: Oversee, plan and create content for various internal communications channels (intranet, newsletters, emails, etc.).
• - Establish relationships: Work closely with key stakeholders to understand their content needs and to write content that communicates agency initiatives.
• - Analytics: Monitor and assess analytics to understand intranet user needs and inform future decisions.
• - Content engagement: Support content owners in maintaining active communities and content through regular communication, training, and site analytics.
• - Innovation and trends: Stay ahead of industry trends to keep the agency’s intranet content modern, engaging, and effective.
• - Skill building and coaching: Actively mentor team members by conducting regular check-ins, sharing techniques, and providing constructive feedback.
• - Professional development planning: Partner with individual team members to identify career goals and recommend training opportunities.
• - Creative direction: Provide guidance on projects to ensure all team outputs align with agency standards and branding guidelines.
• - Strategic Change & Adaptability: Support organizational transformations and strategic alignment while adapting quickly to shifting priorities and managing smooth transitions.

Requirements

• Seven years of experience* in public relations, social media, and digital communications.
• - Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;
• - OR one year of experience as a Public Information Specialist 1 (Digital Content).

Preferred

• - Public sector or agency experience: Experience with a government agency, public sector organization, non-profit, or a fast-paced creative agency handling public-facing campaigns preferred.
• - Leadership and coaching experience: Demonstrated experience mentoring communications professionals, providing support and feedback.
• - Project management: Experience using project management or collaboration tools to manage high-volume creative workflows and meet tight deadlines.
• - Stakeholder management: Proven ability to collaborate with and manage the expectations of diverse internal stakeholders.
• - Technology: Proficiency in the ThoughtFarmer intranet platform to manage common administrative tasks and liaise with stakeholders on technical questions.
• - Ability to initiate and maintain relationships across a diverse set of stakeholders.

Benefits

• - 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
• - Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
• - Choice of several affordable and competitive health insurance plans
• - Dental and vision insurance plans at no additional cost
• - Membership in the NYS Employee’s Retirement System
• - NYS Deferred Compensation Investment Plan
• - Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
• - Eligibility to apply for tuition reimbursement for qualifying employees and courses
• - Paid Parental Leave