Sr. Specialist, Content Marketing

Responsibilities

• Content Strategy & Thought Leadership
• Lead the development, production, management, and distribution of high-quality thought leadership and content marketing programs across Epson’s U.S. lines of business, translating business priorities, customer insights, and market trends into compelling content.
• Partner cross-functionally with business units, product marketing, communications, digital, social, demand generation, sales, agencies, and subject-matter experts to develop an integrated content strategy and editorial roadmap aligned with business and audience objectives.
• Operate with a brand publisher mindset, identifying the topics, questions, trends, and insights most valuable to Epson audiences and developing content that builds authority, drives engagement, supports demand generation, and creates clear paths to conversion.
• Develop and maintain editorial standards and governance that ensure content consistently reflects Epson’s brand voice, positioning, style, quality standards, and business objectives.
• Editorial, Search & AI Optimization
• Apply best practices in SEO, generative engine optimization (GEO), AI search optimization, content architecture, and structured content to improve the visibility and discoverability of Epson content across traditional search engines and AI-powered discovery experiences.
• Understand how search behavior and content discovery are evolving through generative AI, answer engines, and large language models, and translate those developments into practical content strategies.
• Create and optimize content for authority, relevance, clarity, citation-worthiness, and reuse, helping Epson become a trusted source for customers, industry influencers, search engines, and AI-powered platforms.
• Use audience insights, search data, competitive intelligence, and performance analytics to identify content opportunities, gaps, and emerging topics across Epson’s businesses.

Requirements

• Five to eight years+ of experience in content marketing, editorial strategy, marketing communications, or a related field.
• Bachelor’s degree or equivalent experience.
• Demonstrated success developing integrated content strategies and translating complex business or technical topics into compelling, audience-focused content
• Strong writing, editing, storytelling, and presentation skills, with the ability to develop credible thought leadership and communicate effectively with senior leaders and diverse audiences
• Strong project management skills, including experience managing multiple priorities, editorial calendars, stakeholders, timelines, budgets, and external creative resources.
• Knowledge of search optimization, evolving AI-enabled discovery practices, content architecture, and digital distribution strategies
• Experience using audience insights, market intelligence, and performance analytics to identify opportunities, evaluate results, and optimize content programs

Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
• Generous paid time off, including sick time, vacation, and holidays
• Income protection plans, including life insurance and short-term and long-term disability programs paid by the company
• 401K plan with company matching
• Educational reimbursement, employee assistant program (EAP), adoption assistance, employee discounts and much more!