Industry Insights Content Manager

Responsibilities

• Lead the Alliance’s industry insights and thought leadership strategy in support of organizational, marketing, and educational priorities.
• Monitor industry trends and emerging issues, including changes in technology, regulation, workforce, operations, distribution, and customer expectations.
• Build relationships with insurance professionals, executives, educators, associations, and subject matter experts to identify topics, gather insights, and ensure technical accuracy.
• Translate complex insurance and risk management topics into practical, engaging content for industry professionals.
• Create and contribute to content across articles, video, podcasts, livestreams, webinars, white papers, research reports, and other digital channels.
• Serve as an on-camera and on-microphone host, interviewer, and facilitator, leading engaging conversations with industry executives, practitioners, educators, and subject matter experts across multiple media formats.
• Partner with the Marketing team to develop compelling marketing content that transforms industry expertise, research, and thought leadership into campaigns and communications that build awareness, promote Alliance programs and products, and drive participation.
• Meet established annual content creation and publishing goals while maintaining quality, relevance, and technical accuracy.
• Develop webinars and research initiatives in partnership with subject matter experts, industry organizations, and internal Alliance teams.
• Partner with Marketing to measure and report the impact of published content, including engagement, traditional SEO and AI-powered search visibility, Alliance participation, and contribution to sales and revenue.

Requirements

• Bachelor’s degree in insurance, risk management, business, communications, or a related field, or equivalent relevant experience.
• Minimum of 10 years of insurance industry experience with strong knowledge of insurance and risk management.
• Strong understanding of the technical, operational, and emerging issues affecting insurance professionals and organizations.
• Exceptional writing, verbal communication, research, and critical-thinking skills, with the ability to make complex insurance topics clear and relevant.
• Strong media and presentation skills, with demonstrated confidence interviewing guests, facilitating conversations, and communicating naturally and professionally on camera and behind a microphone.
• Demonstrated ability to build relationships with subject matter experts, ask meaningful questions, and synthesize diverse perspectives.
• Ability to collaborate with marketing professionals to translate industry knowledge and thought leadership into audience-focused marketing content.
• Strong collaboration and project-management skills with the ability to manage multiple priorities and work effectively across teams.
• Curiosity about AI and emerging technologies, including the judgment to use AI responsibly and critically evaluate AI-generated information.
• Passion for professional education and lifelong learning in the risk and insurance industry.

Preferred

• Alliance designation preferred but not required.

Benefits

• 17 Paid Holidays- Closed the week between Christmas Eve and New Years Day
• Medical, Dental Vision, & Supplemental Insurance
• Flexible Spending Account & Health Savings Account
• Employee Assistance Program
• Company Paid Long Term Disability
• Company Paid Life Insurance
• Vacation, Sick, Birthday, & Volunteering Paid Time Off
• 401K- 4.5% Match
• Paid Parental Leave
• Employee Referral Program