Public Information Officer - Communications Specialist 3

Responsibilities

• The Public Information Officer (PIO) provides high-level communications strategy consultation and advice, as well as day-to-day coordination of various communications activities for the office.
• The position assists the Communications Director in the composition and administration of external media relations for the Office of Cannabis Management (OCM), serving as a spokesperson when appropriate.
• The PIO is responsible for writing, developing and editing compelling content for use and distribution across the office’s various publications and channels.
• This position works closely with OCM leadership to strategically develop and execute communications activities, and media initiatives.
• A successful incumbent will be able to:
• - Identify opportunities to strengthen and maintain positive relationships with internal and external audiences and key stakeholder groups
• - Plan and implement public information actions so the office’s constituents and audiences are proactively advised of OCM activities, educational events, emergencies, and other events.
• - Respond to requests for public information and prepare OCM staff for media interviews.
• - Provide communications counsel and support for legislative efforts.
• - Effectively and professionally represent the agency at public meetings and events on cannabis issues.

Requirements

• Three (3) years of experience in strategic communications, public relations or journalism. A bachelor’s degree in communications, public relations, journalism, marketing or a relevant field may substitute for one (1) year of experience.
• Experience must clearly demonstrate the following:
• - Experience developing and implementing strategic communications plans that align with organizational goals and effectively reach target audiences.
• - Experience producing clear, effective written and verbal communications for diverse audiences, including translating complex, technical, or regulatory information for public-facing materials such as newsletters, websites, reports, fact sheets or presentations.
• - Experience working with members of the news media and acting as an organization’s spokesperson.
• - Experience organizing press conferences or other media-related events.
• - Experience working with website content management systems to update and maintain engaging and relevant information for the public.
• - Ability to travel in-state for media and community engagement events hosted by or attend by the office (up to 10%).
• In addition, applicants must submit a one-page cover letter to be considered for this position.

Preferred

• Preferred Qualifications
• Bachelor’s or master’s degree in strategic communications, marketing, journalism, public affairs, public relations or other relevant field.
• Experience working in in a regulated industry or knowledge of Minnesota cannabis laws, regulations, and policies.
• Bilingual in English and another language relevant to prominent Minnesota communities such as Spanish, Hmong, or Somali.
• Knowledge of plain language standards and demonstrated ability to apply them in written communications to improve clarity and accessibility.
• Experience applying Americans with Disabilities Act Title II standards and requirements, the Minnesota Government and Data Practices Act, and digital accessibility tools.
• Experience applying equity, diversity, inclusion and accessibility principles to develop culturally responsive messaging.

Benefits

• Benefits
• As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
• Your benefits may include:
• - Paid vacation and sick leave
• - 12 paid holidays each year
• - Low-cost medical, dental, vision, and prescription drug plans
• - Fertility care, including IVF
• - Diabetes care
• - Dental and orthodontic care for adults and children
• - 6 weeks paid leave for parents of newborn or newly adopted children