Responsibilities

• Drive Regional Growth Strategy: Translate the PSD strategy into regional growth initiatives and execution plans aligned with Customer Center priorities and market opportunities.
• Accelerate Parts & Aftermarket Growth: Develop and coordinate initiatives to increase Parts penetration, customer share and aftermarket revenue across the installed base.
• Lead Growth Initiatives & Campaigns: Identify, prioritize and execute regional commercial campaigns and strategic growth programs, ensuring clear targets, ownership and follow-up of results.
• Develop CES & Lifecycle Opportunities: Strengthen CES, rebuild, midlife and lifecycle initiatives to maximize customer value and capture opportunities throughout the equipment lifecycle.
• Strengthen Market Intelligence: Lead market and installed-base analysis to identify customer potential, competitive gaps, fleet opportunities and emerging market trends.
• Support Customer Centers: Act as a regional growth hub, providing Customer Centers with marketing tools, market insights, campaigns and commercial support to accelerate execution.
• Coordinate Global & Regional Functions: Work closely with Global Product Management, Marketing, CES and other PSD functions to ensure regional priorities and Customer Center needs are incorporated into global initiatives.
• Drive Product & Solution Roadmaps: Support the development of aftermarket product and solution roadmaps with clear objectives for revenue, profitability, customer share and market penetration.
• Strengthen Competitive Positioning: Monitor competitors, pricing, market dynamics and emerging lower-cost suppliers to support differentiated value propositions and commercial actions.
• Measure Business Impact: Establish KPIs and governance to track the impact of growth initiatives, including revenue growth, customer share, campaign conversion, installed-base penetration and profitability.]

Requirements

• Degree in Engineering or equivalent technical knowledge
• Customer Intimacy & Relationship Management
• Strategic Thinking
• Business Growth & Opportunity Identification
• Data Analytics & Performance Management
• Demand Generation & B2B Marketing
• Leadership & Cross-Functional Collaboration
• Executive Communication
• Project & Initiative Management
• Innovation & Continuous Improvement