Responsibilities

• Design and implement sustainable recruitment strategies, including neighborhood- or community-based approaches, to increase family interest in DPSCD and help families identify schools that meet their needs.
• Oversee targeted retention strategies and initiatives that maintain family commitment to DPSCD schools, particularly at key transition grades including Kindergarten, 6th, and 9th grades.
• Lead flagship enrollment initiatives.
• Develop strong relationships with other departments, principals, and school staff to support implementation of enrollment efforts and coordination of engagement with families. Coordinate closely with the Marketing, Outreach and Community Affairs team to align efforts.
• Empower schools to lead school-specific recruitment campaigns and develop relationships with families, ensuring alignment with broader DPSCD recruitment efforts.
• Serve as a representative for DPSCD, attending community meetings and family-oriented events.
• Manage a team to execute recruitment, retention and enrollment strategies; manage allocation of team resources and support staff development.
• Working with the Senior Director of Enrollment Outreach, establish and manage a transparent, equitable, family-focused recruitment, retention, and enrollment strategy for all non-selective DPSCD schools, informed by nationally recognized best practices.
• Regularly review data to assess the impact of recruitment and retention efforts, as well as to identify actionable, concrete improvements to the work.
• Collaborate closely with the Senior Director of Enrollment Outreach to build a positive, productive and focused team culture centered on providing outstanding support to Detroit's families and schools and on growing DPSCD enrollment.