Global Head of Marketing

USA (Remote)

$158K/yr - $200K/yr (Est.)Senior Level10+ years expFull time

Posted 2 hrs ago

Job Summary

Lead and own regional marketing initiatives across Africa with a focus on B2C strategy, go-to-market execution, and cross-functional collaboration to scale growth and brand impact.

  • Own regional B2C marketing strategy and GTM initiatives across Africa
  • Coordinate with Growth, Payments, and external partners to drive efficiently

Job Description

Requirements

  • Fluency in English and French.
  • At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar.
  • Experience developing or executing B2C marketing strategies in Africa.
  • Willingness to travel frequently to operating markets.
  • Compelling storyteller, in writing and verbally.

Preferred

  • Have run a successful functional marketing team that executed well, partnering with other teams.
  • Prioritize culture and mission.
  • Have led impactful brand strategy for a globally recognized company or a fast-growing startup.
  • Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination.
  • Are deeply analytical in your approach to marketing and in optimizing the cost of customer acquisition.
  • Excel at managing large cross-cultural teams with rapidly changing priorities.
  • Have an extensive network of contacts across media, advertising networks, and vendors.
  • Are super detail-oriented and organized.
  • Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
  • Demonstrate tenacity and a willingness to go the distance to get something done.

Benefits

  • Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country).
  • 6 months of fully paid parental leave and subsidised fertility assistance.
  • Flexible vacation, with most folks taking between 21-30 days per year.
  • $10,000 annual charitable donation matching.
Wave Mobile Money logo

Wave Mobile Money

0.0 Glassdoor

We're making Africa the first cashless continent.In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote D'Ivoire. Now, we have millions of users and are growing fast. Our goal is to drive financial inclusion and make Africa the first cashless continent.

Founded in 2017
Arrondissement de Mbadakhoune, Kaolack Region, SEN
4.9K employees (99 in marketing)
0% recommend to a friend

Salaries

SalaryGuide estimate

$158K/yr – $200K/yr

Modelled from 9 comparable roles.

See all Wave Mobile Money salaries

Marketing Team

Marketing Team Size
99 (2% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$438.7M
Last Raise
$137M
Debt Financing, 9 months ago

Funding History

  • Jun 2025
    Debt Financing • $137M
  • Jul 2022
    Debt Financing • $91.7M
  • Jan 2022
    Series Unknown • $10M

Traffic Signals

Monthly Visitors
503.7K
Traffic Source Mix
Search
31%
Direct
50.4%
Referral
15.6%
Social
2.3%
Paid
0.6%

Headcount Trend

Current headcount: ~4.9K

Recent News

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Global Head of Marketing

Wave Mobile Money · USA · Remote